It has been a very busy July for marketing and the business. I think those of us who are artists wonder at times about 1) the need to market, 2) continuing to make our own art, and 3) how we pull it all together. I sure don’t have all the answers, but I think at this point I have some insights on the process.

* You need a plan. You may not know what you’re going to do in the plan, but you need one. Sounds contradictory, I know, but you can make it work because part of your plan is to plan your plan. At this point my high school students would look at me and say “Huh?”

* You need to set aside time to read about marketing. What should you be doing? What tools should you be using? Set a deadline, so you don’t spend months at this stage, like I did until I finally started to do some of the things. When I ran my learning center and we had no money, I would do what I called “shoe leather marketing.” I was out talking to everyone I could about our learning center. Nowadays that “shoe leather” is social media, so spend time learning about that. You don’t need to be a net nerd for this step – there’s lots of available materials to read to get you started. Look at Social Media Examiner for a quick tour of Facebook and Twitter and what you need to do. Read Problogger about setting up and running a successful blog. Buy a book or two…or sit with a coffee in Borders or Barnes and Noble and browse the books.

* Set up Twitter and Facebook and start posting. Set up your blog and start posting. Read other blogs and start commenting. This becomes very important as you write more and create more of an active social media presence.

* Make your art. There is no point doing all this if you have nothing to offer the public. In our case, we have already established a few outlets: Ebay and website. Our website has a gallery with art work available for sale. Ebay has small pieces of fabric for buyers to create their own artwork.

* Decide who your customers are. This was a big issue for us, as a result of all the reading I did. I want to sell our larger artwork, but we have a great market in selling small pieces of marbled fabric for others to use in their creations. The more you read about selling on lie, the more you will see the suggestion to develop a product to “launch” and make money. I stumbled with this one. What would I do? Then came the proverbial 2 by 4 over the head – we already had customers. I needed to refine what we had already been doing. Consequently we continue to sell our fabric as well as put our artwork out in shows, galleries, and on line. It’s not an either-or. I am after art collectors who like fiber and mixed media, as well as quilters and crafters who like to do their own thing. Two worlds come together.

* Just do it. To quote Nike, nothing’s going to happen if you don’t do it. Just thinking about it will give you lots of ideas…and will make you go nuts in the “to-do list” department. (Ask me how I know this….) But there comes a point when you have to do it. Then…..

* You need a plan. Yup, all over again. I have discovered that I will need to have a very set plan for how to handle all of this once school starts again and my art/marketing time is limited. So over the next two weeks I will set up a calendar: 1) what gets posted each day, 2) when to write and schedule the blog posts, 3) how to schedule Twitter posts, 4) maintaining the Facebook Fan page, 5) writing a newsletter, and 6) making art.

I’ll keep ya posted! Any suggestions????

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