Monday Marketing: Getting Organized….Still……..
I did a lot of thinking about organization and related business aspects during our trip to San Diego (hence the picture). I had my big notebook with me for major planning, and I keep a small notebook in my purse for sudden ideas and strokes of genius (yes, there have been some…).
But man, there is a lot to this organization, especially if you don’t want it taking over your actual art work. I am slowly making progress in a number of areas, but I have to give myself a break and realize it’s not going to all happen at once. The important things – growth in blog visitors, more art being created – and more sales – are all starting to happen. It just takes time…and organization.
So herewith, my latest attempts, based on Action 3 of Alyson Stanfield‘s I’d Rather Be in the Studio! I have read ahead in other actions, and I am making slow progress, but for me, I need to also complete each piece. That’s one of the biggest challenges I have found – not trying to accomplish a zillion things and making small progress but having nothing completely finished. Comes from years of multi-tasking in teaching and directing theater.
Action 3 looks at routines. Here’s an interesting thing I’m finding. In the past when I read a book (and I’ve done many), I usually skip the exercise part – figure I’ll get the most out of the reading and then move on. But I never really make any improvement. So part of my promise to myself in buying new books and art materials is that I WILL USE them. Does make a difference.
Routines: Every Day
* Sew (I have been VERY GOOD about this!)
* review goals (yup)
* comment on other blogs (kinda)
* send at least 2 tweets (nope)
* upate fan page (kinda)
* work on newsletter info (nope…..some kind of block going on here….)
Routines: Every Week
* accomplish 1 action (yup)
* Etsy marketing and new items added to the store (yup)
* review organizational notebook for progress (yup)
* add connections to Linked In (yup)
* get caught up on email (yup)
* take care of at least 3 loose ends for actual art making/sewing – like getting bindings finished (pretty much)
* work on licensing collection (not yet…)
Routines: Each Month
* read magazines at Barnes and Noble (yup)
* send newsletter (ABSOLUTELY DEFINITELY THIS MONTH)
* new work photographed (yup)
* visit two galleries (yup) – and a show in a week!
* check on affiliate income, etc. (yup)
Routines: Each Quarter
* complete at least 2 licensing collections
* set new 100 day/Season goals
*look ahead to holidays for Cafe Press
* add a new affiliates
We’ll see how this quarter goes. I’m happier with this organizational than when I tried to delineate my marketing on a day by day basis. Then I felt guilty if I didn’t get everything done each day! Here’s Alyson’s book – I HIGHLY recommend it!
Wow! You’ve been busy. Great goals. Keep up the good work!!!
Thanks! If I could just apply all these ideas and motivation to my health – I am so envious of the work you are doing – you inspire me!!