Archive for the ‘Agua Caliente’ Category

I have said several times before that I don’t want to miss opportunities this year – I want to market and take advantage of what happens through increased marketing. But- I still need to be able to make art. I can see how a person can get pulled in several directions.

While I did work on some images over the spring break, I also spent a lot of time organizing myself. I figure in this way I can really plan out time for creativity, sewing, digital marbling, and the like. So I’m inviting you along on this organization/creativity journey, with some goodies along the way. Let me know what I am forgetting, and as I share plans, let me know any stumbling blocks. This size of show (even though a small gallery) is new for me.

First up, we have an art show at a small gallery in four years. I know, plenty of time, right? But time goes faster than we think, and there are four of us involved to coordinate. The organizer of the small gallery, attached to a small park, remarked that when she calls people a year ahead of time to set official dates, most say, “So soon?” That won’t be me! I spent about an hour yesterday with beginning planning. I’m the type of person who plans well, trying to anticipate anything and everything that is needed to make an event go smoothly (probably all those years of directing middle school theater!). Here’s the list – let me know what I have forgotten….

* Title for Show – several types of art – announcing a contest tomorrow!
* Framed pieces – fiber and digital
* Alternative hanging – does everything need to be framed?
* Tiles and sizes
* Cards/stationery
* Small prints
* Packaging
* Postcards for advertising
* Brochure for show
* Opening reception – once we have dates
* “Artist Weekends” – meet the artists
* Prices – for everything and how to split costs, sales
* Actual fiber pieces, existing and new
* List of Invites – both of us
* Publicity plan – not too soon to start getting ideas down
* Budget – split two ways
* Business cards – need to be sure have enough
* Websites updated for publicity
* Portfolio – serious update – could work on that now
* Overall timeline and deadlines – what I call backplanning

Other posts you might be interested in:
Marketing 101
Now What?