Archive for the ‘art marketing’ Category

Linked In has been giving me lots of new connections and interesting articles and websites to follow. One of the articles was on ten online sites to sell your work. I’m planning on combing through each of them over the next month or so, but here is the list, with some preliminary thoughts. Also, cost is an issue – at this point almost everything we do is based on free stores, with commissions off sold pieces or listing fees.

Ebay – obviously. For many of us, it’s the first place we started selling. You can see a sample of what we have for sale at the link. We’ve done very well selling remnants and some larger pieces of fabric – but definitely no larger fiber art pieces. I don’t think Ebay is the place to sell fiber and textile artwork. That said, we do have a pretty good following of repeat customers. We’ve been selling since 2004 – the first time we listed two items it took us 2 hours…..there was a steep learning curve at the time, but once Paypal resolved its issues, and we figured out how to title the items, we began to build our base. It does take time.

Etsy – slow going here, but part of it is learning how to build up the shop. Three years ago I started a shop and it had maybe five things in it….and I did nothing to promote the shop. A year ago I revisited the shop, had ten things in it, and still had no idea what was going on. With still teaching full time, I wasn’t able to get the marketing going to get it known. Along come the Textiles and Fiber Arts List with an emphasis on getting publicity for our Etsy shops. I started looking around, and besides art pieces, I am stocking more pieces of marbled art cloth, at a higher price than what goes on Ebay. That seems to be working, as our sales have started to pick up, and pieces from each week’s marbling sessions are finding their way into the store.

TAFA – The Textiles and Fiber Arts List just completed their fund raising for a new marketplace site for all things fiber and textile. The goal is “markets for members,” and the group is aiming to become a major hub on the web in this area. What I particularly like about TAFA is that all artists are juried in and pay  a membership fee (extremely reasonable). This keeps the quality high and the artwork definitely unusual. This site is also all about networking for artists, so there is definite community being built at this site. I joined nearly a year ago, and now that I have some time, I am becoming active in the site. If you are an artist working in fiber and/or some form of textiles, you need to be a member. Another plus – you don’t lose anything in “commissions” – all dealings are between you and the buyer.

1000 Markets – looks like it has become Bonanza. Under the Art category was “art from the artist,” which I should browse more. There are some possibilities under the Crafts section, but I don’t like listing my work in a craft section (me, I guess….). Searching “fiber art” brought up mostly ATC’s and fiber magazines…..at first glance doesn’t look like something I will spend a lot of time on now.

Fine Art America – I have been really impressed with this site so far, even though it seems “too good to be true.” I want a site to sell my digital work, and this looks to be it – print on demand, with framing and shipping included. I have been hearing some good things from folks in my increasing business network, so I will definitely pursue this one.

Three Sisters Marketplace – I’ve heard a couple of good things about this group, and it will be one I investigate further later this fall. It sounds much more like a community, and artists are juried into this site also. I think for me personally that is a plus to the sites I decide to join.

Artfire – I’m thinking this is in competition with Etsy, as it advertises “handmade,” but for some reason I just can’t get into the site – the home page just seems extremely jumbled, and it looks like a lot of work….

Made It Myself – looks like a lot of other sites, and this says it’s geared to the hobbyist whose friends say “you can sell that.” Don’t think I’ll pursue that further.

Cafe Press – slowly in the works – this is one where I need to have my artwork settled before I seriously work on marketing my (again) free store.

Now – let’s hear from you as to your experiences. This is just a snapshot, I’m sure, of what’s available to sell your work on line. But let’s get some dialogue going with ideas, feedback, more sites – just leave a comment!

I so enjoy reading all my blogs in Google Reader – what a wide range of art that’s out there, commentary, gorgeous eye candy….so much available through the net. Makes me glad I live at this time in history when I can sit at home and just explore. So enjoy this week’s finds!

After years of dealing with No Child Left Behind comes Borowitz with this gem: No Politician Left Behind….seems only fair….

Talking about art fairs, this is an excellent post from Fine Art Studio Online about what NOT to do – and when I did the few shows, I was careful to not break any of these rules – because I HATE it when I’m ignored.

Joen Wolfrom is a major player in the art quilt world, and I own (and refer to) all her books. She has a blog, Playing with Color, and it’s a treasure trove. Just recently it’s all about blue – gorgeous! And to add to that, she gives us hmework to improve our own use of the color – and the pics are AMAZING!

Now here’s an idea that reminds of work by Andy Goldsworthy: Sand Art by Jim Denevan. So fleeting….

Speaking of Andy Goldsworthy, I was introduced to his work about 10 years ago, and I pine for a few of his books to own. I’ve been through everything the library has, and I’ve watched Rivers and Tides several times. The juxtaposition of art IN nature is beautiful. Google some images for him and you won’t be disappointed. This is one of my favorites:

In case you are even more interested, here are some items from Amazon (and yes, in the interests of full disclosure, I make a couple of pennies if you follow the links…).

Since I’ve been working on improving my machine quilting, I loved finding this next site for P. Nosa – and you can see his solar-powered sewing machine….

Now for somethng different – I’m looking for some good websites on the following:

* Basic yoga poses (needs to be for the overweight-can’t-bend-down-person)…..

* Feedback from those of you who have used Fine Art America – how did you do and would you recommend it?

* A good water color class on line…..and

* Great places for sightseeing and food in Oregon – specifically the coast and Portland….

Any and all help greatly appreciated!

We are getting quite active around the web and I thought it’s time to spotlight some of the things available on line this week – you can only find them this week.

First up is Ebay this week – lots of great fabric pieces available – assorted colors and marbling patterns, perfect for piecing, applique – and don’t forget – sometimes you can just make a small quiltlet with quilting the marbled pattern line. Two pieces of denim – really intriguing designs and effects.

On Etsy this week is a piece of art cloth again with lots of possibilities. We were trying for a starburst effect, and I think we achieved it. I have a smaller piece that I’m going to quilt for a small hanging.

On Cafe Press, one of our most favorite digital prints from our Botanicals Series:

And also from Cafe Press, a cool totebag with a digital manipulation of a Southwest gecko:

So enjoy exploring this week – we’ll have some new goodies next week!

I’ve been lucky enough for nearly a year now to belong to what is rapidly becoming THE place to find textiles and fiber arts on line: TAFA, or the Textiles and Fiber Arts List. I joined last fall, and one immediate benefit was increased traffic to my blog, website, and Etsy store. Plus, lately I just go looking at the various designers – the artwork available through this site is absolutely amazing!

TAFA: The Textile and Fiber Art List is a membership based organization that seeks to access larger markets for its members by using social media and other web based opportunities.  Members include working artists, textile businesses, galleries, suppliers and other fiber/textile people who have an established web presence. All artists are juried in to TAFA to maintain the quality of the work available.

It is a web site that brings together  fiber art and those interested in fiber art. The talent, the beautiful fiber art,  and the quality products of its members is quite extraordinary. Currently there is a  drive to raise money for a new web site, an improved site both for those browsing, shopping or connecting. Connect  those who work with handmade fiber arts and the artists and those who are selling handmade fiber art.  The  new site will provide  such an improved experience, convenient, easy to use and beautiful to look at. Want a mini preview?  Here’s the link you’ll want to read.

Also, now is the perfect time to join & become a TAFA member. The cost is minimal and benefits great. That info is also on TAFA’s site. Beware – the cost of membership will go up once the new site is active.

Do this – you’ll be glad you did!

So…..I did pretty well last week and then faded at the end of the week. Plus, I am taking two online classes, and I needed to leave myself time to work on activities. Pretty much I got the goals for the week done, and I’m ready to set the goals for this next week, but I know I need to make some adjustments.

Major problems with Tweetdeck, so I wasn’t able to schedule the tweets that I wanted. I can only afford to take the time to read through the Twitter feed once a day, so I should probably change the time each day that I read it. I will keep to the schedule of reading tweets each day, with Sunday the day I schedule for the week.

One of the things I found was that I was busy trying to keep up with things and I didn’t really accomplish much for my own personal business. I need to change that, especially in the light of the marketing class I am taking. I need to be sure I am accomplishing what I want for Marble-T Design. I was able to work on the weekly goals of sewing, marbling, and adding to the Etsy shop.

Weekly Goals for this coming week July 18 – 24:

* Finish the Sedona commission

* Marble fabric for Etsy and Ebay

* Finish Lessons 2 and 3 of The Artist’s Toolbox with Lyric Kinard

* Do some goal-setting per the marketing class, primarily with Facebook and Cafe Press

* Get ready for gallery visit (inventory, etc) for Saturday

* Some work to do on the blog: more pages? widgets? other affiliates? blog giveaway? update current pages?

Daily:

* Read Twitter feed at a different time each day

* Google Reader – comment on at least three blogs

* AT LEAST 5 blog posts this week (only fot the three last week)

* Read newsletters from Linked in groups twice a week

* Facebook fan page each day…..

* At least one art activity each day

So I need to get back in gear, get back to being positive and feeling that anything is possible……..How many of you have found your energy levels with drop without any warning? And what do you do to get back to work? Inquiring minds…..

It’s Monday again….and it seems like all I did was read, look at emails, and set up buttons and the like. This is the “time-sucker.” So my goal for this blog post is to try and identify what needs to be done each week for marketing and set up a kind of calendar to work with.

This is what I’m dealing with: Ebay, Etsy, LinkedIn, Facebook, Twitter, Cafe Press, Zazzle, newsletters, a website, lynda.com, flickr, and a blog. I am trying to avoid doing all of this every day, because nothing else seems to get done. I’m brainstorming as I write, with the hope that by the time this post is done, I will have a plan.

Ebay: hubby handles almost all of this, including postal trips. But…if we are going to increase sales, we need more product, and I would like to help with the actual marbling. So…..marbling weekly. I do need to update the About Me page…..

Etsy: the bulk of the organization is done. But…I need to be adding product on a regular basis, which means I need to keep making things. It would be nice to have one new product up each week, if not more often. One of the goals this week is to add some of the major artwork (even though I don’t expect to sell it on Etsy, it is more exposure) on the site, as the pictures are redone. I want to continue with the circles marketing, which, if I have enough products, could be done every day – 15 minutes for this. Plus, I need to keep working…….

LinkedIn: profile is done, and I have registered for several groups for business. I have found already difficulty in keeping up with reading emails each day from the groups and have already deleted one group. This week I will determine which groups look to be the most advantageous. I also need to complete the setting up of a profile of artwork.

Facebook: I read this several times a day. I have a fan page which needs serious work, as well as Art From The Heart, which is to support healing art after the Tucson shootings in January. I have added FB buttons to my blog and this week to my website. I have read the Terms and looked at all the privacy settings. I also went through the photo stream stuff for FB and fixed photos for both the personal and fan page. I need to really think through what is going to happen with the Fan Page.

Twitter: I am finishing a class from lynda.com on using Facebook and Twitter for business, and I highly recommend the site. For #25 you can choose different trainings all available for a month at your schedule. I picked up all kinds of little tips, most of which have already been implemented. But….and this is a BIG but….the time for tweets and what to tweet. By syncing a lot of the programs, my blog appears on Twitter, FB, LinkedIn, my tweets appear in a couple of places. I don’t think I can go further with this – the tweet button is on the blog and soon to be on the website. This is one area that needs some serious scheduling. Since I use TweetDeck (which is free…), I can schedule and keep track of who’s following and what is getting retweeted. So…I’m going to use Sundays for scheduling business tweets for the week, and I will look through the twitter feed once a day to see if there’s some good stuff to retweet.

Cafe Press: I have a site, a free one, so I am limited as to the number of products I can put up. I haven’t looked at this in several months and it needs serious work. To have a store isn’t much money each month, and I could have a lot more products available, but the issue is marketing and driving people to the site. I have some great digital stuff already to go, and I need to start planning around the holidays, reading about marketing through Cafe Press, and so on.

Zazzle: Ditto for Cafe Press……both are not a high priority right now.

Newsletters: oy, it’s been months since a newsletter went out, and I have all these contacts where nothing is happening. I used Constant Contact last year for a few months, until I couldn’t keep up with the demands and school at the same time. I was happy with it, but disappointed that not many people actually read it. I need to go back to a newsletter and offerings at least once every three weeks, and more during the holiday seasons. I need to check out Mail Chimp, which is free, and I have heard people have good luck with it. I’ll try and make this a priority this week.

Website: Most of the changes to the website have been made by my wonderful web lady Suzan. I need to get a couple of buttons set up, and then do something about newsletters and contacts. I also have some pages to add on Digital Marbling (TN), and I need to evaluate “print on demand” for artwork. This is a “need to think about” topic…..

lynda.com: I have until Friday to finish my month of training. I still need to finish Twitter, and I want to get the html newsletter course done. I am not going to continue with Dreamweaver because it isn’t a priority.

Flickr: I have photos up, not all of them with copyrights, and there is a class on lynda.com if I have time. I’m not really sure what I want to do here….

And finally, my blog, Marbled Musings. I went a bunch of months with no new writing, and I’m at maybe three times a week. I need to get back to at least four times a week, and eventually every day. I have plenty to write about…and I need to stay up with my Google reader – as well as comment more on some of the posts. This is probably the biggest area for marketing that I have to schedule.

Weekly:

* Marbling fabric

* Work on Etsy products

* Sewing and other design

Mondays:

* Add Etsy product

* Add Etsy circle information

* Read newsletters from LinkedIn groups

* Read Twitter feed

* Blog post Monday Marketing

* Google reader and at least three comments

Tuesdays:

* Add Etsy circle information

* Read Twitter feed

* Blog post Top Ten Tuesday

* Google reader and at least three comments

Wednesdays:

* Add Etsy circle information

* Read newsletters from LinkedIn groups

* Read Twitter feed

* Blog Work in progress Wednesday

* Google reader and at least three comments

Thursday:

* Add Etsy circle information

* Read Twitter feed

* Blog – Thursday Thoughts

* Google reader and at least three comments

Fridays:

* Add Etsy circle information

* Read newsletters from LinkedIn groups

* Read Twitter feed

* Blog Photoshop Friday

* Google reader and at least three comments

Saturdays:

* Read Twitter feed

* Blog posting on Specials

* Google reader and at least three comments

Sundays:

* Read Twitter feed

* Schedule Tweets for the week (i.e. Etsy, Ebay…)

* Blog Sunday Stories

* Google reader and at least three comments

Goals for next week:

* FINISH LYNDA.COM

*Update “About Me” page on Ebay

* Update Etsy products, especially note cards

* Evaluate how calendar is working

* See if buttons are added to the website

* Decisions on what will happen with the Facebook Fan page

* Long-term thoughts – what to do with CafePress and Zazzle

* Read and decide about Mail Chimp for a newsletter

* Spend some time thinking about what the website still needs….

Okay, I think I have a handle on this…we’ll see next week as I evaluate how the week goes. And…I’m taking some online classes!

Thoughts??

Another good week for making progress with marketing. Again, though, the thought about what’s enough, what’s too much, and what is just a time-sucker. Last week’s goals are here.

* I finished the LinkedIn course from lynda.com, and I got my LinkedIn profile set up, as well as joining a couple of groups to network. It was interesting developing the profile to work for both tutoring clients and building an art business. I still need to set up the visual portfolio for the site, but I joined a round robin of new people looking at each other’s Facebook fan pages, and as a result received some more “Likes.” Took time, but it’s done, and now I think just some weekly maintenance.

* I am part-way through the course on Twitter and Facebook, again through lynda.com, and I learned some interesting things. I read the Terms of Agreement (interesting…), checked all my privacy settings, changed the Twitter background, made some lists to make it easier to let people know about happenings. I still need to figure out my strategies for both the Fan Page and Twitter, so that’s on the list for this week.

One thing that is interesting in the way I work is that I can’t seem to finish one complete thing at a time. Maybe it’s the nature of the marketing process that you flit around, fixing/doing what you can at the time. I’ve gotten lots done on a bunch of things, but nothing really “completed.” Maybe it’s also because of the not-so-static nature of internet marketing.

* Defining my marketing goals: well, I have made progress on this, actually. I am carrying around a small notebook with the idea of jotting down some of the marketing ideas as they occur to me. I have about eight different headings at this point, and a bunch of ideas under them. But in keeping with trying to define what will be productive for me, a couple have “Goals?” as the only thing under the heading. I find I really do need to think through what I want to do, if I truly want to do it, and the best way to do it – something I’ve not done before.

* Figured out how to add Google Adsense to the WP blog…managed that okay – and I still have some money coming to me from Google……Now I gotta figure out why an ad is appearing in the middle of this blog post……

* Marketing the Etsy store through circles and additional contacts. And…sold some things on Etsy this week!

* I got new pictures taken for some of the items on the website. I need to work some Photoshop magic on them and then get them in place (which I think I can do on my own).

So it’s time for my goals for this week:

*Finish Twitter class and implement any changes and decide on a schedule.

* Start the HTML newsletter class.

*Check out Mail Chimp for newsletters. I’m very happy with my experience with Constant Contact – the company doesn’t have the money at this point to continue with their newsletters – but I LOVED the design they did.

* Set a plan and an update for the FB fan page, and start a schedule for it.

* Goals for the marketing plan in the following categories: newsletters, classes, and writing.

I also plan to finish the commission I wrote about on Saturday and do two table runners for my second mom – part of a larger commission I need to finish. I’ve got a list of projects to keep me busy through the summer!

From JPG Blog, their new contest – Where in the World…….amazing places around the world…makes ya want to travel!

Sunset Over Milky Bay by Marcelo Vicente

Marie Segal’s blog Art from My Heart always has wonderful goodies she either makes or finds. Remember using popsicle sticks as a kid?   Follow her links for some great pictures, including furniture……

Who knew? Polyurethane projects as a new art form…You will always be surprised by the items on Cool Hunting.

From Cool Hunting this week, a cool idea for an artist’s residency – on a lake and sustainable – Rabbit Island.

Also from Cool Hunting, a rooftop garden in Brooklyn, harvesting its first crop: Gotham Greens.

An Inspiring TED Talk on vulnerability with Brene Brown.

Want to see more of the world’s paintings? From Lines and Colors, a post about a project of the BBC to put artwork in British Museums up on line – and it will be searchable. Looks like a lot of computer time looking at art!

I LOVE this idea from Alyson Stanfield’ blog ArtBiz…..taking credit cards at small art shows is always a bear for so many of us. Look what technology has in store for us:

Lots of great stuff on line this week – some very cool eye candy to enjoy!

From Cool Hunting, a site with some unusual items and projects… some original artwork “Field Recordings” by Bryan Graf

Also from Cool Hunting, one of the most unique book displays I’ve ever seen, as part of an art installation. The best pics are on the site, so check them out.

Vicki Welsh does some really gorgeous hand-dyes…here’s her latest batch for this month’s challenge. I could spend all my spare money to her weksite!

From Kate Harper’s blog – Legal Tips for the Starving Artist, and a very good review for all of us.

And even more from Kate – lots of articles on copyright and protecting our designs….I know for me this will be some serious reading this month – need to do it!

How will the price of cotton affect art licensing from Joan Beiriger’s blog – very interesting. I know that we have had to raise our prices for our marbled fabrics significantly.

If you are where I am in looking for gallery representation, then Joanne Mattera’s Art blog is for you. She has an article on gallery red flags that is very valuable….I’ve seen a couple of these flags in the past.

Also from Joanne is this article on Rethinking Artist’s Statements, again very timely for me as I redo a lot of things on the website.

Rayela’s Art (AKA Rachel Biel) is spearheading the fund raising campaign for the Textile and Fiber Art List. This is rapidly becoming THE place to find any type of textile art on line. If you are interested in becoming part of an outstanding collection of fiber and textile art, then visit and donate, even just $10. The eye candy alone is worth the donation!

Again from The Best Article Every Day comes Dear Photograph – a really cool idea to superimpose a past photograph with the current location. Clever!

Enjoy your week – send me cool stuff you find on line!!

It’s Monday, week four into retirement, and I’ve been getting lots of loose ends accomplished on the home front. But the biggest is starting to attack what I want to do in marketing the business. It’s probably a good thing I have been thinking on this, as I need to answer a very big question first – just what do I want to accomplish for Marble-T Design, as well as my personal art goals? I can’t really start marketing successfully and fruitfully until I make some of these decisions.

I have started a list of some potential galleries and shows I would like to enter, but I find myself asking “is that really the route I want to go?” I probably should have looked seriously at this a long time ago, but, hey, school got in the way. And since Marble-T Design is 17 years old and in a new phase, I should probably also consider what we’ve done in the past and what was successful.

We’ve actually been on line with our website since 1997. We were some of the earliest in e-commerce, without even realizing it. I went through a bunch of computer programs to get the original site up, starting with Pagemill. Eventually I realized I needed to turn the design over to a professional, and Saltwater Systems has handled that beautifully over the last seven years. And we had a much wider line of products available – close to 12 sampler packages. we did a lot more marbling in our large tray, as well as a lot more custom work.

So that’s part of the “thinking” I need to do. More large trays? More shows? More product? Classes and workshops again? Just where are we taking this business? I need to be honest in my thinking about the future. Marbling in the large tray is very tiring as we have gotten older, and with the price of cotton and carrageenan going up, prices will have to go up.

Whew…..that’s a lot of questions to answer. Once again, starting to write is helping me focus on the bigger picture. So I need to start….

What do I really want to do with my art and my business? I want to make art, no question about it. I would like to sell my art, whether it be on line or actually in some galleries. I think  I am realizing I don’t want to do a lot of shows. I do have enough on my resume to show the work has been accepted, but I will probably only look at two or three a year. As for the actual business, I want to be able to bring in a certain amount of money each month to help with traveling during retirement. I’m starting with the idea of $500 additional a month, and moving from there.

That means looking seriously at outlets. Ebay has been steady, but I would like it to do more. So we need to marble more pieces and packages. I have sold a few pieces of fabric on Etsy, but this needs to be seriously marketed. We’ve been selling on Ebay for probably 7 years and we have a good steady family of customers, but I want it to generate more sales.

I haven’t really looked seriously at marketing my work on Etsy, and I think with the TAFA List, I can make a good start. So I think at this point a goal for this week is to list potential products for Etsy and read everything I can about Etsy and The Textile and Fiber Arts List.

The other big thing is we are a sponsor for The Sketchbook Challenge for July, and probably for a few months after that. This will drive more traffic to our website, The Art of Fabric. This means getting the site updated and ready for additional traffic in July. So also this week is spending time learning Dreamweaver to take care of a lot of small changes that will update the site.

THIS WEEK:

Finish Dreamweaver class for making changes to my website

Make the changes to the website

Etsy products, increased Ebay ideas

Reading about Etsy selling and developing strategies

Reading through everything on The Textile and Fiber Arts List and developing concrete plans

I’m interested in the thoughts of those of you selling on line – favorite sites? Suggestions? Pitfalls?

This is now on my desktop! I found it here at  on the Kate Harper blog. After all these years of teaching, life is definitely too short to mot make art!

Now I spent the last two weeks going through all the blogs I haven’t read in two months – and mined a WEALTH of great stuff!

Zen Habits had a great and timely article on Decluttering, as I was working through all the little bits of odds and ends that I was sorting. Two key points – we don’t want to let go of the past, and we’re afraid of the future. Definitely worth a read.

From ArtsyShark – Is there a future for trade shows and sales reps – adapting to changing commerce. Lots of great points, especially if you are thinking of doing the art licensing route.

Elizabeth Barton  has a fabulous blog  with lots of food for thought. As I contemplate becoming more active with my work, this post of entering shows was extremely valuable.  Don’t you just love the colors in this quilt?

Alyson Stanfield had a guest post on Photoshop (How to Make the Best of Your Art Photos with Photoshop) by Chris Mills. If you’re not reading the ArtBizCoach blog, you should be. – http://artlicensingblog.com/2011/05/16/how-to-make-the-best-of-your-art-photos-with-photoshop-by-chris-mills/

A friend of mine turned me on to online pattern sales. I haven’t sewn for myself in years, and I never thought about the pattern lines being on line. Marcy Tilton has some really nice wearable patterns – I could get hooked! Patterns on line

The Textile Blog has an interesting article on the future of hand production, starting with a video about hand-made lace production. Here’s a quote: The video deals with the seemingly age-old problem of machine versus hand production. The video itself deals with the situation in Cyprus where traditional lace embroidery is inevitably being led towards extinction by the importation of cheap machine produced lace, mainly from China. Cyprus is by no means the only area of conflict between machine and hand production and China is not the only culprit in flooding the market with cheap products.

Sites on greeting cards – I had no idea there was so much available on line. This article is also from Kate Harper and gives 6 articles on card design tips.

Also from Kate Harper’s blog (a HUGE wealth of information), much more about art licensing…..walking the floor at the Surtex licensing show.

This week’s eye candy from The Best Article Every Day – great ads  for AT&T – forget the company, just look at the art work! This is a long graphic – go to the article and take a closer look – and then spend some time with all the rest – these articles are just the best!

Pretty much for the year I’ve been doing a Monday Marketing post, looking at what I’m doing and what I should be doing to build a business. Well, I think I’m done…with the posts that is, not necessarily with the business. I still have 18 months of teaching until retirement, and to do what I would like to do with the business just isn’t possible. There are not enough hours – and energy – to do it well, at least accordsing to the internet business gurus.

So I’m done with major marketing. I want to design, to quilt and sew, to fondle my stash, to dream up new ideas. I have to take the pressure off myself to have more to do when I get home from a tiring school day. Selling out (bad pun, I know…) – I finally don’t think so. I need to be done with the guilt of not getting more tweets to get sales on Ebay. I need to be done with the pressure to write all the time – I just like to write. I need to be done with looking at bottom line, which isn’t going to change all that much. I need to be done trying to make it with the Big Girls in the world of quilting. I need to be done with blogging courses and affiliates and trying to make big bucks.

My foray into entering quilt shows ain’t workin’ well. I don’t need to be beating myself up when something isn’t accepted. I sure don’t need to be comparing myself to so many other amazing artists and complaining about the “fabric ceiling” and my quilts not being accepted. I quilt and sew and design because I want to, I need to. Who knows where my thoughts and energies will be in 18 months. I do know they will be focused on a trip to Paris and Venice, as I’ve already started planning. That’s important…extremely, as age is creeping up and darkness is creeping ever so more into the good eye.

I like writing, I like sharing what I’ve learned and the occasional interesting thought. I like teaching, even though I am ready for retirement. I wouldn’t be surprised if I try to find a way to stay in teaching with consulting. So as I’ve said before, teaching will continue to be my main creative outlet, my “art” for the time being…and maybe even longer.

I’ll still tweet occasionally, put fabric in Ebay, maybe add some things to Etsy, try some goodies in Cafe Press and Zazzle, and the like, but sewing machine and ideas, here I come.

We survived the art show on November 20, but barely. We were so well organized: we showed up at 7 and were set up by 7:20 – that’s what happens when you’re married to Felix – all that preplanning….By 9 AM I was thinking we weren’t going to sell anything. We were next to the bottlecap framed pictures on one side and the painting on stone guy. Now I don’t think I am an art snob, but I gotta tell ya, this was not the venue for us.

First, this event was scheduled the same weekend as one of the two Museum of Art art shows each year. That right there was poor planning, and our numbers in attendance certainly reflected that. Also, the main show for March at an exclusive guest ranch hasn’t even been scheduled yet.

Secondly, the people who came wanted crafty things, not art cloth and digital pictures and art quilts. The other woman who had quilts was selling them off as people were making her offers below her prices and she was accepting them. Not what I want to do.

We made basic expenses, not anything else…a few bottles of paint. It looks like it is back to gallery searching for us as a venue. Which ultimately is fine, as my work is too valuable for me to just give it away. That said, I do feel like all the work packaging is going to pay off. I am much more pleased at how we presented – and wrapped – items.

Now for the great idea….a few weeks ago Alyson Stanfield of ArtBiz Blog did a great post on saying thank-you to our collectors: Gallery Space Available, Upper Right Corner. Send your mail out with a stamp of your own making, advertising your art or your business. What a great idea! Zazzle allows you to create all kinds of goodies with your artwork, but I think the stamps is just a fabulous idea. Below is an example, using a piece of our marbled paper. This is definitely on my list of things to buy, as I believe in writing thank you’s for all kinds of reasons.

Everything comes back to packaging in all its forms. We think about the big pieces that are our art work, but let’s not forget all the little things, like ribbons on packages (ours are marbled), thank-you cards (ours are digital marbling images), and now stamps.

I’m curious….what are some of your packaging and marketing ideas?

More packaging ideas:

It’s the Packaging, Stupid

Packaging, Part 2

Since my post on the packaging two weeks ago, I have sold a couple more pieces of the new fabrics I listed, along with how they would be sent, like in the photo above. I also have started looking a lot more closely in the stores at packaging for different items. Now money is an issue, so there isn’t a lot to purchase “extras,” but that doesn’t mean you can ignore the packaging.

For our upcoming show on November 20, all our fabric is wrapped with ribbon, and we purchased colored tissue paper to wrap purchases – not a great as a box, but better than a plastic recycled bag. Because we deal with fabric, I looked into how my local quilt shop packages – and believe me, they do a great job! Lots of rolled fabrics by colors, which makes a great small package. For large fabric purchases they have special white bags with “ribbons” at the top, made from strips of recycled colored papers. You walk out of that store feeling special.

Moda Fabrics started the trend for “jelly rolls” of fabrics, and they have their own “Bake Shop” to capitalize on this idea.

Robert Kaufman fabrics has a great idea for packaging – certainly an eye-catcher:

Further exploration gets us to the gift boxes from PaperMart. Loads to choose from, but I think the key is to be classy and as original as possible. I do like the “take-out” boxes.

Also from PaperMart – I like these because I could roll fabrics and stand them on end in these.

I still have a lot of thinking to do concerning the whole subject of packaging, with less than 2 weeks to go to the show. I’ll do what I can for now, but I’m looking ahead to other shows, plus our Etsy and Ebay sales to make sure our customers get really attractive packaging with their purchases.

How do you package? Any interesting ideas or materials that you use?

You might also be interested in these posts:

Monday Marketing: It’s the Packaging, Stupid!

So Many Outlets, So Little Time!

You would think, based on a hubby in retail for so many years, that I would have given packaging more of a priority. Well, no…seems like I’m always rushing to get items ready for shows, and I neglect the packaging. That’s not to say I don’t give a lot of thought to the overall set-up of the art space…just not the packaging.

I had a bit of an epiphany with this upcoming show. I’m sitting in the meeting about the show, listening to explanations of selling, how good a show it is, and the great location. When suddenly I hear “People are gift-buying. They’ll splurge for folks back home with gifts for the holidays.”

Okay, seems obvious. Then hubby says, “Well, they’re not going to buy pieces of fabric, so I’m not sure just what we’ll bring.” That made me fairly depressed. Fabric is what we do: fabric for quilts, wearables, framing – we’ve spent a lot of time brainstorming how folks could use our marbled fabric.

Then it hit. Buy fabric as gifts for the folks in your life who do fiber-related arts. Just package it so it looks like a gift from the heart, not just a piece of fabric in a plastic bag.

Duh. Why did this take so long? We have done so many small shows over the years, including demonstrations, and not once have we packaged ourselves for gift sales. This was definitely something to think about. How could we take a gorgeous piece of fabric that to a non-fiber person just looks like extra pieces of cloth on the table? I started thinking about how I buy small pieces of art, as well as how my local quilt shop packages your purchases. I love having the “back story” or a piece of artwork. In my hutch sits a container of all the small papers of stories collected over the years.

Okay, put together the story of the fabric, the care of the fabric, and ways to contact us (hard to believe we haven’t done all of that in the past).  Wrap the fabric piece with a bow so that it looks special, with the “story” tucked into a fold of the fabric. When purchased, wrap in tissue paper before bagging it.

I played on the computer to come up with something that would have contact information as well as a story about the creation and care of the fabric. With aiming at non-fiber purchasers, I need to provide as many reasons as possible while a piece of “art cloth” would be a great gift. Here’s the “story:”

“This art cloth is a blue silk crepe georgette  fabric, hand-marbled in a contemporary wave pattern, 19 inches by 21 inches. Edges are serged solely to prevent fraying of the fabric. This material has been pre-treated and heat-set, so it is ready to go for your project. If you need to clean this fabric, use warm water and a gentle soap – no Woolite or harsh cleaners, no dry cleaning. Use a dry iron and some Magic Sizing to eliminate wrinkles. Try this as a table-topper, just the way it is, quilt it, or use it in an art quilt for nature elements– lots of imaginative possibilities! This is a great pattern to quilt by itself with lots of decorative threads.”

Along with this is every contact piece – Twitter, Facebook fan page, blog, email and website. Save everything to your computer, and then all you need do is add the new story for each of your pieces.

Here’s the fabric and its packaging:

I will say the piece was up on Etsy for less than an hour before it sold, and all the new pieces of fabric packaged this way have had more views than previously in the shop.

The proof will be the show on November 20; how will people react, and will they buy? Thoughts? What have you done to package your items? Have you noticed a difference in sales?