Archive for the ‘Etsy’ Category
Wha? Where? Huh?
So the week has been so busy – and so amazing – that I’m almost stunned as to what to do next……I’ve been sewing up a storm on a commission that I would like to finish by Thanksgiving, making lists, and not seeming to check anything off of them. I’m as busy as during the school year, but what’s SO wonderful is that it is all of my own making, and ALL things I want to do.
Jury duty on Tuesday, and I need to be sure I have plenty with me, as I will be the day without a computer (no iPad yet….). I can probably spend time doing lesson plans for my first class a week from now, and then I will just need to spend time doing the presentations at home on the computer. I don’t have any hand sewing yet – saving that for a trip to Sedona in mid-October. I can only do so much listing…. Got a couple of thank-you notes to write, so that’s for Tuesday.
While I’m at jury duty, hubby will do the alum, and then we’ll start marbling for several large projects over the next month. I’m going to post the holiday basket this week and start marketing those. Speaking of the baskets, we did a lot of marbling of silk flowers and leaves last week – some of the look superb!
The two items on the lower right are experiments: one is clay ornament – curious to see if it marbles (and it does…), and the other is a small piece of wood – could do some interesting things with that…..Both were successful, and the leaves look spectacular.
These will all be part of the gift baskets going up on Etsy and soon to be available here. The next two months will be crazy – which is good, because for the last two years we haven’t taken advantage of the main holiday season. Not so this year!
So get busy and make art!!
P.S. I LOVE my new Mac!!
What’s Available This Week
Lots available this week! We’ll start with Ebay:
Silk remnants available – some really nice patterns and colors. Hand-marbled Habotai 8mm silk remnants. Four pieces in assorted colors. Sizes are 8 x 25 and 8 x 26 inches. Designs are Large Feather(Chevron), Freeform, and Stone. All pretreated, heatset, and preshrunk – ready to go for your project. Perfect for art projects, scrap booking, doll clothes, embellishment, accessorizing.
Also on Ebay this week:
Hand marbled cotton remnants available – assorted colors and patterns. Thirteen pieces in assorted colors and designs. The sizes range: 3 x 8, 4 x 8, 6 x 8, and 3 x 17 inches.
On Etsy, a really scrumptious fat quarter of cotton: This fat quarter on Pima cotton is hand-marbled on white pima cotton in a very traditional nonpareil marbling pattern. There is incredible detail to this piece, and it can be used horizontally or vertically, depending on how you want to use the “movement” in the piece. 17 by 21.5 inches. Edges are serged to prevent raveling during the marbling process. Pretreated and heat-set and ready to go for your project. Perfect for piecing, applique, wearable art accents – plenty to think about for projects! This fat quarter on Pima cotton is hand-marbled on white pima cotton in a very traditional nonpareil marbling pattern. There is incredible detail to this piece, and it can be used horizontally or vertically, depending on how you want to use the “movement” in the piece. 17 by 21.5 inches. Edges are serged to prevent raveling during the marbling process. Pretreated and heat-set and ready to go for your project. Perfect for piecing, applique, wearable art accents – plenty to think about for projects!
From Cafe Press, a package of Digital Marbling (TN) postcards, with one of our favorite designs.
We are always open to custom work, so let us know if there’s something you would like, and we’ll see what we can do.
What’s Available This Week
Busy week at the marbling ranch….getting ready for a marbling session tomorrow – lots of leaves for our holiday baskets, new fat quarters, and some ribbon coming. In the meantime, here are some goodies available now in our various shops.
On Ebay this week: some great remnants. These are hand-marbled Kaufman cotton remnants, fifteen (15) pieces, in assorted colors and designs. Sizes are 3×6, 1×9, 8×9, 5×8, 4×15, and 6×17 inches. All pretreated, heatset, and preshrunk – ready to go for your project. Perfect for art projects, scrap booking, quilt blocks, doll clothes, book marks, embellishment, accessorizing.
On Etsy this week, a really gorgeous piece of hand-marbled crepe.
Hand-marbled silk crepe fabric in a contemporary wave pattern. Size 10 by 28 inches. Edges are serged solely to prevent raveling. There is so much movement to this piece, and the colors are summer-bright. You can use this for a center medallion, for applique flowers – nice and bright for a basket design! Fabric is pretreated and heat-set – ready to go for your project. Also perfect for ATCs and small art works.
Also on Etsy, a unique table runner, made of a batik that is machine quilted, edges serged, and then woven in strips for this look.
And on Cafe Press this week: our best-selling journal. One of our most favorite Digital Marbling (TN) pieces on the front of a journal. With the increase in personal journals, you owe yourself a great design!
Go ahead and browse – you never know what you’ll find! Start shopping early.
Don’t forget our coming Holiday baskets – perfect for the artist or crafter who needs some unusual goodies. More on this next week.
Wednesday Work in Progress
This photo is from one of my most favorite spots in the world – a small park somewhere on the Li River in Guilin, China. I’ve done some cropping, but this is the focus of the latest class I am taking from Quilt University: Artists Revisited. Technically I should have chosen a painting by one of the masters, but I have always wanted to translate some of my own photos to fabric, so I chose this. My colors aren’t an exact match, as they should be for this exercise, but I am happy with what I have chosen. I worked on the background first and then came to the foreground, where I realized it was extremely busy. Here’s what I’ve got:
It’s obviously rough, and the trees are missing. I am going to start the thread painting, and then I’ll add the trees toward the end of that step. This is taking a much longer time for me, as I want to really think through each of the thread painting stages. The first step will be the horizon lines, and then I’m going to practice on the “crags” to see what I can do to accent and at the same time soften the mountains. I’d love suggestions for ideas to “paint” the sections.
Also, I’ve been making cloth baskets as a start for our Holiday offerings: we’re doing a “basket, which is really a fabric bowl suitable for all year round, as I’m creating them with some fairly neutral fabrics. The thinking is that a bowl might be more useful around the house than a basket.
Once the bowls are done, they will then get filled with all kinds of goodies:
* A fat quarter of hand-marbled fabric on 100% cotton
* Four pieces of hand-marbled Offray ribbon, assorted sizes and widths
* A selection of coupons and discounts from a variety of Etsy sellers, good for use in their individual stores
* A Sampler Package of 6 by 9 inches swatches of hand-marbled fabrics
* A selection of hand-marbled leaves and flowers
* A set of note cards with Digital Marbling (TN) designs
* and…some type of mystery gift.
We totaled up costs, and the retail value of this offering is $75.00. We’ll be selling the Holiday Bowl Packages for $50.00. Now each order will be different, as every piece of marbled fabric is unique in its creation. No two Bowl Packages will be the same.
Here’s the deal – for the next week, you can order these Holiday Bowl Packages for 20% off. Email us with your order, and we’ll do an invoice and arrange shipping. This offer ends on Wednesday, September 7.
Here’s the start of one of the Holiday Bowls…..
Think of all those family members who like fabric and are really hard to shop for – this will be totally unique!
What’s for Sale This Week –
It’s Thursday, so let’s take a look at what’s available for MarbleT-Design around the web this week.
On Ebay: I love a couple of the pieces this week, and if they don’t sell, well, I’m a gonna quilt ’em. This one is very organic and would be great to quilt. A fat quarter in Halloween colors, looks very much like an actual piece of marble. We are getting MUCH better at creating that pattern!
Also, a great fat quarter in the traditional peacock/bouquet pattern. Some great colors and lots of movement.
On Etsy this week: a gorgeous fat quarter of unpolished white satin – multi-colored with lots of movement to the piece. Satin requires a lot of work – from pretreating to the actual marbling – you have to be very careful about each step or the pattern washes right off the satin. Once it’s heat-set, you’re fine. All our fabrics are heat-set and ready to go for your projects.
On Cafe Press: a cool little magnet, of the traditional pineapple quilt block, made with marbled fabric. Great little gift for yourself and your refrigerator….
And from Zazzle: a piece of artwork created a year or so ago that you can put on any number of cool items. “I’d Rather Be Making Art!” And wouldn’t we all…I gave this mug to a few of my teacher friends who would lament about not having time to make any art during the school year. I’m still trying to figure Zazzle out, so you’ll have to click on the link. It’s so cool that you can customize this item on whatever you would like – different mugs and so forth.
There will be more – we are making fabric each week now that we both have the time and can work together. So check back – or better yet, let us know if there’s a custom product you are interested in.
Monday Marketing – Social Media Revisited
After nearly three months of work to get Marble-T Design in shape for some serious expansion, I have been thinking about the role of social media, since that has been a big focus. I’ve also been thinking about the market pieces in place now and how they are working.
Biggest help of all so far has been getting up and operating on Linked In. I completed my profile with two basic pieces: the art and my interest in doing private tutoring, with the emphasis on the art business. Even more so has been the group aspect of Linked In. I’ve joined a couple of discussion groups and met some great folks. Art Business, Art Marketing, Manhattan Arts International, and TAFA have been incredibly productive. Advice, people viewing and commenting on the art, increase in “Likes” on the fan page as a result of round robin visiting – lots more people know about our marbling.
Twitter – can’t seem to develop this one to the extent I probably should. I do tweet interesting articles, retweet others’ information, but I am lucky to get a half hour each day to read recent tweets. I do know that taking advantage of the Tweet aspect of listing items on Etsy has led to a lot more views, as well as some sales. That’s a plus, but I can’t seem to devote the time – at this point – to being a major presence in TwitterWorld. I use Tweetdeck to schedule my tweets, but I got really frustrated when it wasn’t posting tweets for the TAFA fund raiser. That’s on my long-term list of things to do, because frankly, it’s not a priority right now.
Facebook has been great – of recent interest has been the 7th grade picture of my class in elementary school – lots of interesting comments there! But in terms of business, the Fan page has been much more active, with an increase in “Likes,” and I am trying to post something every day. With the integrating features, my blog automatically gets posted, as well as Etsy items, and I try to get an Ebay item up at least once a week. I can tell from the stats on Ebay that the traffic increases each time I post. And…sales have been up.
Responding. This is the key. You just can’t read this stuff without letting people know you’re out there, enjoying/responding to what they’ve posted. And that takes time. But it has to be done, and done in a meaningful manner. When I first started blogging (some 528 posts ago), I was thrilled the few times a comment came in, but I never acknowledged it.You must do that, and you must have something sincere to say. I love doing this now – it is so gratifying that someone visits, and I want to respond to that.
Ebay – business is increasing, and we can see that because we are marbling more often.
Etsy – slowly starting to build. The key has been finding the niche market for Etsy, which is some of our more expensive marbled fabrics, not the big art pieces. I do think with the right marketing I can sell some of the small marbled art pieces, if I keep things under fifty dollars.
Blog – back to almost every day, and traffic is increasing significantly. I’m finally taking the advice of some other bloggers and having at least one day a week for what’s on sale from Marble-T Design. I do enjoy writing, and I enjoy visiting other blogs. I’ve expanded additional pages on the blog, from art blogs to visit to resources available. I still have more that I want to add.
These have been the Big Three that are in place and are working. Each week I am nurturing them along.
Website – we need to add more items (we used to have close to 14 items available for sale), and we need to increase the traffic/sales to the site. I need to update some of the art work, and I have done some rewriting of copy within the site.
Cafe Press – well, not so much, but I am advertising something each week. It’s been interesting to see the Cafe Press ads online – every time I see one, one of the items is usually our gecko tote bag.
Marketing materials – new business cards with all the social media information on them, thanks to Vista Print freebies. Plus, new postcards as thank-you’s for customers, encouraging them to sign up for our newsletter and win free fabric.
BUT – absolutely the BEST thing in all of this is that hubby and I are finally able to work together each day with our art, creating and having fun together all the while.
Thursday Specials – What’s Available This Week
Busy week with the marbling tray, and lots of great fabrics up on Ebay, as well as a couple of yummy ones on Etsy. First up on Etsy, a piece of silk crepe in some really summery, bright colors.
On Ebay this week is silk crepe art cloth:
And in Cafe Press this week our Southwest Gecko tote bag:
Lots of other goodies, so kick back and explore all the sites! Ebay is good through early Sunday morning only, so if you see something, bid on it!
Holiday Opportunity – Coupons
I need to think this through, and writing seems the best way for me to work out all the details and kinks. We are doing holiday gift baskets , and we are in the process of putting together the samples for photography. We did this a number of years ago and had a lot of success. The idea is to offer a basket of goodies, mostly marbled items. But…we would also like to include some coupons, and not just for us. We will have a coupon for 10 percent off anything in our Etsy store.
We are looking for others who would like to stick a coupon in our basket. Why? 1) You could make some sales. 2) Not a lot of work involved in this promotion – create the coupon and send us 10-15 copies. 3) This is a chance to move some goodies that could be strictly holiday promotions. 4) It gets your name out to potentially a different audience.
Seems like it’s a win-win situation for all of us. Postage, printing, and some design time. That’s all it takes. You get unexpected advertising as we promote our gift baskets, and this is something we will continue all year long. If you think you have something that you create that our customers would be interested in, be specific in your coupon – expiration date, amount of discount, what items, contact information, and anything else you think is important. Once the basket leaves us for its new home, it’s up the the recipient to deal directly with you, so be specific.
You’re getting a first shot at this coupon idea – I plan to advertise for coupons through the TAFA List, Art Marketing group on Linked In, and the Art Business group on Linked In. Plus…you get to advertise the gift basket if you would like – we’ll send you one of our coupons.
If you are interested, let me know in the Comments and I’ll send you more information. We’d like to have all coupons by October 31 so we can begin advance sales. Anything we’ve forgotten? Any questions? Just let me know.
What’s Available This Week….
Another busy week, and a new marbling session tomorrow – back to creating lots of fat quarters, and I can’t wait. Lots of silk, ribbon, flowers, and FQ’s headed out of the tray in the next few weeks. We have so many loyal Ebay folks, and our Etsy store is beginning to attract a lot of visitors interested in larger pieces of fabric.
Cafe Press is becoming a place for showing our Digital Marbling (TN). The example below is a set of note cards, using the Grand Canyon as the subject. We took a basic piece of marbled fabric and scanned it. Then we worked within Photoshop to create a really interesting layer to add mood to the primary image. The shot of the Grand Canyon fit the mood of this additional layer. Part of future plans is a gallery of Digital Marbling (TN), and I want to get back to my “Photoshop Fridays” of explaining how some of these prints come to be. The idea came about because some of the pieces of fabric were just too gorgeous to have only one life as a piece of fabric. This set of cards is available for this week; just click the link.
Ebay this week has hand-marbled silk. We LOVE marbling on silk, and now that we’re back to doing bigger pieces, we should have a lot more silk available. These are available till early Sunday morning.
In Etsy this week is another gorgeous piece of silk, a fat quarter with great movement and detail to the piece.
We are slowly building inventory, and we’ve got some ideas for the holidays, so we will keep you posted on what’s new and developing – marbled silk flowers and leaves, scarves, half yards…lots coming ahead. Got ideas? Let us know!
Monday Marketing – Getting Organized
Wow, it has been an amazing week! So much of what I worked on in June and July is coming to fruition. Etsy is beginning to sell, and I have a marketing plan developed for just Etsy that seems like it is going to be easy to implement. The marbling is going very well; we purchased a metal tray just for doing fat quarters, and all we needed to do was waterproof it – which worked well. We’ll use the new tray the end of the week. Along with this good vibe has been the studio remodeling – what a difference with everything in its place, and room for both of us to work at the same time and share ideas.
We’ve begun to brainstorm other products for the company, as ten years ago we had a lot more than we do now. We have started preparing the guidelines for our gift baskets. WE NEED COUPONS: if you have a business related to fiber and textiles and would like to put together a coupon that could lead to some added publicity, all we are asking is for you to make some coupons that we can include in our gift baskets. You can email us for more information. We did this about 10 years ago, and we had great participation from other businesses, so folks got a goodie basket with lots of other opportunities in it.
Ebay business is picking up, and we’ve had to raise our prices, due to the serious increase in the cost of cotton. Ebay will continue to be an outlet for smaller, cheaper pieces of marbled fabric, mostly remnants. We have a good, steady business here. Etsy looks to be the place to sell larger, more expensive pieces of fabric, which is good.
Facebook is also bringing in lots of comments, but the best thing I’ve done has been the Linked In profile and joining a few fiber and art groups: Art Business, Art Marketing, Manhattan Arts (check this one out), and a few other groups – lots of comments and interest, and all this should add to business down the road.
The biggest concern with all the work over the last two months was would I be able to actually continue making new artwork. I pleased to say the answer is a definite yes. I finished two small studies this past week, both of which will end up on Etsy in the next two weeks, and I started a large piece with my Quilt University class. I have two small pieces to do for two art shows coming up, and I should be able to take care of those within the next two weeks.
One of the classes I took from Laura Bray was on Multiple Sources of Income. She spent a lesson on getting organized and goal setting. A great part of this class was seeing how I could distinguish the actual marketing of the business with making art. As a result, yesterday I spent the day getting everything into a notebook, organized by sections, long-term goals and lists, places for business cards as I develop my contacts list – it feels SO good to have it 1) all in one place; 2) a section for everything I need; and 3) a way to see my progress in all aspects of the business.
I think one thing that will help me (and I don’t know it it will work for others) is that I am going to include within my binder other projects I am working on outside of Marble-T Design, so I can easily keep track of deadlines and goals all around.
So it’s taken me a couple of months to figure out a system that will work, and now I just have to “work it.” I start each day with the notebook and make my list for the day, being sure I handle both marketing tasks and art tasks. What have you found that works for you?
What’s Available This Week…..
Before I get to the goodies available this week, I am almost at the end of my first season of 100 days in the Cocreating Our Reality challenge, where we look at practicing the Laws of Attraction. I have had an amazing nearly-100 days, both personally and business-wise. I love the feeling of always being positive and aware of the possibilities in our universe. I haven’t done the daily journaling, but I have been very mindful of the Attraction practices. I’ve met most of my goals for these 100 days, and that’s something new for me I usually think about goals, maybe write them down, and then kind of forget them. Not this time. Once I realized just how negative I normally was, I began to focus in on being positive all the time….and it does work!
Now on to what we have available this week, from Ebay, Etsy, and Cafe Press. First from Ebay, we have some very interesting art cloth, three pieces in different patterns and colors. These are all Kaufman cotton, lots of movement to the pieces. There are some minor flaws, but hey, for $4.50 you can do a lot of applique or piecing! The left is a traditional bouquet pattern, the center is a traditional nonpareil, and the one of the right is more of a contemporary freeform pattern (and the greens in this piece are brighter).
On Etsy this week is an unusual piece of hand-marbled unpolished satin, a perfect length for a table runner. The traditional chevron pattern is a joy to machine quilt to accent the lines of the piece. It’s 12 by 59 inches, and I can’t wait till we set the very large tray up again to do more large pieces like this.
On Cafe Press this week is an example of some of our Digital Marbling (TN) of our “Fossil” piece. I love this piece, based on a traditional stone pattern in the marbled fabric, and it looks great on a mug.
For so many years hubby and I would talk about how we wanted the time to do our artwork together, all the time, and now with retirement we can. The ideas are flowing rapidly, we’re getting larger trays for bigger pieces of fabric, we’re experimenting more and generally having a great time together. If you have some ideas you would like to see us try, please leave us a comment. We are always willing to try new things!
Monday Marketing….What a Month!
Wow. That’s all I can say….wow wow wow. All the work from June and July really began to pay off at the end of the month. A finished commission, a major fabric order from England, Ebay and Etsy sales, and LOADS of inquires. And…….I got a lot of quilting done, and took two classes in the meantime. I am LOVING every minute!
This time last year I had spend 6 weeks doing a lot of work, and then school started and I lost all momentum – but NOT this year! I don’t have to go back to work next Wednesday. Did I happen to mention I am THRILLED to be retired?!?!?!?
Here’s the plan of attack that seems to be working, after a month of refinement. Each morning I take care of a lot of social media stuff, respond to comments, check out other business pages. Then I try to leave “thinking” time during the day for the long-range goals, and then it’s off to actually create. I feel like the social media piece is no longer controlling the cart – I am, and it’s taking way less time. Each evening I look at my folder – check off what got done for the day, what’s coming up for the next day, and pieces of my various “action lists” for my goals that I want to attempt.
Probably the best thing I did for social media was do my Linked In profile and join a couple of art groups through Linked In. We have been doing round robin on Facebook business pages, and the traffic all around has increased tremendously. Plus – ya gotta admit opening FB comments each morning and seeing what people think of your work is quite the motivator.
I found this morning I had to actually make a list of upcoming shows. deadlines, and commission to be sure I didn’t miss anything. The new newsletter is in the works, and I have actually set up a group for people who are collecting our art – that’s a very cool feeling!
I have over 500 blog entries since I started, as well as over 100 Facebook “Likes,” so it’s time to be thinking about a give-away along with the blog makeover……stay tuned!
Below are a couple of fabric studies done as part of The Artist’s Toolbox class through Quilt University. I am learning a lot about what is working and what isn’t – and why. I recommend these classes – I have now done three, and I learn great stuff each time. In fact, I found myself with the camera out this weekend in Sedona, taking pictures of some incredible textures – 25 pictures of a grouping of sunflowers, because I kept seeing different things!
It’s going to be an AWESOME August! What do you have planned for the month?
Places to Sell Your Work On Line
Linked In has been giving me lots of new connections and interesting articles and websites to follow. One of the articles was on ten online sites to sell your work. I’m planning on combing through each of them over the next month or so, but here is the list, with some preliminary thoughts. Also, cost is an issue – at this point almost everything we do is based on free stores, with commissions off sold pieces or listing fees.
Ebay – obviously. For many of us, it’s the first place we started selling. You can see a sample of what we have for sale at the link. We’ve done very well selling remnants and some larger pieces of fabric – but definitely no larger fiber art pieces. I don’t think Ebay is the place to sell fiber and textile artwork. That said, we do have a pretty good following of repeat customers. We’ve been selling since 2004 – the first time we listed two items it took us 2 hours…..there was a steep learning curve at the time, but once Paypal resolved its issues, and we figured out how to title the items, we began to build our base. It does take time.
Etsy – slow going here, but part of it is learning how to build up the shop. Three years ago I started a shop and it had maybe five things in it….and I did nothing to promote the shop. A year ago I revisited the shop, had ten things in it, and still had no idea what was going on. With still teaching full time, I wasn’t able to get the marketing going to get it known. Along come the Textiles and Fiber Arts List with an emphasis on getting publicity for our Etsy shops. I started looking around, and besides art pieces, I am stocking more pieces of marbled art cloth, at a higher price than what goes on Ebay. That seems to be working, as our sales have started to pick up, and pieces from each week’s marbling sessions are finding their way into the store.
TAFA – The Textiles and Fiber Arts List just completed their fund raising for a new marketplace site for all things fiber and textile. The goal is “markets for members,” and the group is aiming to become a major hub on the web in this area. What I particularly like about TAFA is that all artists are juried in and pay a membership fee (extremely reasonable). This keeps the quality high and the artwork definitely unusual. This site is also all about networking for artists, so there is definite community being built at this site. I joined nearly a year ago, and now that I have some time, I am becoming active in the site. If you are an artist working in fiber and/or some form of textiles, you need to be a member. Another plus – you don’t lose anything in “commissions” – all dealings are between you and the buyer.
1000 Markets – looks like it has become Bonanza. Under the Art category was “art from the artist,” which I should browse more. There are some possibilities under the Crafts section, but I don’t like listing my work in a craft section (me, I guess….). Searching “fiber art” brought up mostly ATC’s and fiber magazines…..at first glance doesn’t look like something I will spend a lot of time on now.
Fine Art America – I have been really impressed with this site so far, even though it seems “too good to be true.” I want a site to sell my digital work, and this looks to be it – print on demand, with framing and shipping included. I have been hearing some good things from folks in my increasing business network, so I will definitely pursue this one.
Three Sisters Marketplace – I’ve heard a couple of good things about this group, and it will be one I investigate further later this fall. It sounds much more like a community, and artists are juried into this site also. I think for me personally that is a plus to the sites I decide to join.
Artfire – I’m thinking this is in competition with Etsy, as it advertises “handmade,” but for some reason I just can’t get into the site – the home page just seems extremely jumbled, and it looks like a lot of work….
Made It Myself – looks like a lot of other sites, and this says it’s geared to the hobbyist whose friends say “you can sell that.” Don’t think I’ll pursue that further.
Cafe Press – slowly in the works – this is one where I need to have my artwork settled before I seriously work on marketing my (again) free store.
Now – let’s hear from you as to your experiences. This is just a snapshot, I’m sure, of what’s available to sell your work on line. But let’s get some dialogue going with ideas, feedback, more sites – just leave a comment!
What’s Available This Week
We are getting quite active around the web and I thought it’s time to spotlight some of the things available on line this week – you can only find them this week.
First up is Ebay this week – lots of great fabric pieces available – assorted colors and marbling patterns, perfect for piecing, applique – and don’t forget – sometimes you can just make a small quiltlet with quilting the marbled pattern line. Two pieces of denim – really intriguing designs and effects.
On Etsy this week is a piece of art cloth again with lots of possibilities. We were trying for a starburst effect, and I think we achieved it. I have a smaller piece that I’m going to quilt for a small hanging.
On Cafe Press, one of our most favorite digital prints from our Botanicals Series:
And also from Cafe Press, a cool totebag with a digital manipulation of a Southwest gecko:
So enjoy exploring this week – we’ll have some new goodies next week!
Monday Marketing – Creating a Schedule
It’s Monday again….and it seems like all I did was read, look at emails, and set up buttons and the like. This is the “time-sucker.” So my goal for this blog post is to try and identify what needs to be done each week for marketing and set up a kind of calendar to work with.
This is what I’m dealing with: Ebay, Etsy, LinkedIn, Facebook, Twitter, Cafe Press, Zazzle, newsletters, a website, lynda.com, flickr, and a blog. I am trying to avoid doing all of this every day, because nothing else seems to get done. I’m brainstorming as I write, with the hope that by the time this post is done, I will have a plan.
Ebay: hubby handles almost all of this, including postal trips. But…if we are going to increase sales, we need more product, and I would like to help with the actual marbling. So…..marbling weekly. I do need to update the About Me page…..
Etsy: the bulk of the organization is done. But…I need to be adding product on a regular basis, which means I need to keep making things. It would be nice to have one new product up each week, if not more often. One of the goals this week is to add some of the major artwork (even though I don’t expect to sell it on Etsy, it is more exposure) on the site, as the pictures are redone. I want to continue with the circles marketing, which, if I have enough products, could be done every day – 15 minutes for this. Plus, I need to keep working…….
LinkedIn: profile is done, and I have registered for several groups for business. I have found already difficulty in keeping up with reading emails each day from the groups and have already deleted one group. This week I will determine which groups look to be the most advantageous. I also need to complete the setting up of a profile of artwork.
Facebook: I read this several times a day. I have a fan page which needs serious work, as well as Art From The Heart, which is to support healing art after the Tucson shootings in January. I have added FB buttons to my blog and this week to my website. I have read the Terms and looked at all the privacy settings. I also went through the photo stream stuff for FB and fixed photos for both the personal and fan page. I need to really think through what is going to happen with the Fan Page.
Twitter: I am finishing a class from lynda.com on using Facebook and Twitter for business, and I highly recommend the site. For #25 you can choose different trainings all available for a month at your schedule. I picked up all kinds of little tips, most of which have already been implemented. But….and this is a BIG but….the time for tweets and what to tweet. By syncing a lot of the programs, my blog appears on Twitter, FB, LinkedIn, my tweets appear in a couple of places. I don’t think I can go further with this – the tweet button is on the blog and soon to be on the website. This is one area that needs some serious scheduling. Since I use TweetDeck (which is free…), I can schedule and keep track of who’s following and what is getting retweeted. So…I’m going to use Sundays for scheduling business tweets for the week, and I will look through the twitter feed once a day to see if there’s some good stuff to retweet.
Cafe Press: I have a site, a free one, so I am limited as to the number of products I can put up. I haven’t looked at this in several months and it needs serious work. To have a store isn’t much money each month, and I could have a lot more products available, but the issue is marketing and driving people to the site. I have some great digital stuff already to go, and I need to start planning around the holidays, reading about marketing through Cafe Press, and so on.
Zazzle: Ditto for Cafe Press……both are not a high priority right now.
Newsletters: oy, it’s been months since a newsletter went out, and I have all these contacts where nothing is happening. I used Constant Contact last year for a few months, until I couldn’t keep up with the demands and school at the same time. I was happy with it, but disappointed that not many people actually read it. I need to go back to a newsletter and offerings at least once every three weeks, and more during the holiday seasons. I need to check out Mail Chimp, which is free, and I have heard people have good luck with it. I’ll try and make this a priority this week.
Website: Most of the changes to the website have been made by my wonderful web lady Suzan. I need to get a couple of buttons set up, and then do something about newsletters and contacts. I also have some pages to add on Digital Marbling (TN), and I need to evaluate “print on demand” for artwork. This is a “need to think about” topic…..
lynda.com: I have until Friday to finish my month of training. I still need to finish Twitter, and I want to get the html newsletter course done. I am not going to continue with Dreamweaver because it isn’t a priority.
Flickr: I have photos up, not all of them with copyrights, and there is a class on lynda.com if I have time. I’m not really sure what I want to do here….
And finally, my blog, Marbled Musings. I went a bunch of months with no new writing, and I’m at maybe three times a week. I need to get back to at least four times a week, and eventually every day. I have plenty to write about…and I need to stay up with my Google reader – as well as comment more on some of the posts. This is probably the biggest area for marketing that I have to schedule.
Weekly:
* Marbling fabric
* Work on Etsy products
* Sewing and other design
Mondays:
* Add Etsy product
* Add Etsy circle information
* Read newsletters from LinkedIn groups
* Read Twitter feed
* Blog post Monday Marketing
* Google reader and at least three comments
Tuesdays:
* Add Etsy circle information
* Read Twitter feed
* Blog post Top Ten Tuesday
* Google reader and at least three comments
Wednesdays:
* Add Etsy circle information
* Read newsletters from LinkedIn groups
* Read Twitter feed
* Blog Work in progress Wednesday
* Google reader and at least three comments
Thursday:
* Add Etsy circle information
* Read Twitter feed
* Blog – Thursday Thoughts
* Google reader and at least three comments
Fridays:
* Add Etsy circle information
* Read newsletters from LinkedIn groups
* Read Twitter feed
* Blog Photoshop Friday
* Google reader and at least three comments
Saturdays:
* Read Twitter feed
* Blog posting on Specials
* Google reader and at least three comments
Sundays:
* Read Twitter feed
* Schedule Tweets for the week (i.e. Etsy, Ebay…)
* Blog Sunday Stories
* Google reader and at least three comments
Goals for next week:
* FINISH LYNDA.COM
*Update “About Me” page on Ebay
* Update Etsy products, especially note cards
* Evaluate how calendar is working
* See if buttons are added to the website
* Decisions on what will happen with the Facebook Fan page
* Long-term thoughts – what to do with CafePress and Zazzle
* Read and decide about Mail Chimp for a newsletter
* Spend some time thinking about what the website still needs….
Okay, I think I have a handle on this…we’ll see next week as I evaluate how the week goes. And…I’m taking some online classes!
Thoughts??