Archive for the ‘marketing’ Category

So a while back – like the end of November – I did goals for my third season of practicing abundance and attraction. December was pretty melancholy for me, made more so by the fact that I couldn’t seem to get it together to work on my new goals. So I decided on a “do-over.”

January 1 came and I was into the zone. We’ve been marbling like crazy for StashFest in Seattle the end of March. And selling on eBay and sewing like crazy. So I recognized I would need to take some time and look at what was planned already for the first quarter and then build on and in those plans. January first we both sat down and looked at what was ahead of us to get ready for StashFest, and once the calendar was blocked out, I knew what I wanted to add.

First, updating my profile on The Textile and Fiber Arts List, which has a totally new design. This will take a while, but I need to get it done.

Second, update my Etsy site with more fabrics. I am getting down (a good thing) because of the holidays, and I want to get at least two more gift baskets up on the site.

Third, make a list of art shows available through June that I could enter. This looks at what work is already done and acceptable, and my availability for doing new work. I narrowed to five shows, of which two need significant new pieces. I am up for that challenge, as the fabric is already created for one of the entries.

Fourth, newsletters. For some reason this has been really difficult to work on….don’t really know why, except I read so much about how great your newsletters need to be and I think it intimidates me. I also have to figure out how to work Mail Chimp…..There will be two newsletters: a general one once a month, and a collectors one once a quarter.

Fifth, the portfolio needs a major overhaul in preparation for Seattle. This shouldn’t take long, once I get to it. Along with this are additional business cards and postcards. I just need to get the images set for these.

Sixth, continue normal marketing. the blog is continuing, and readership has increased, due to my posting on the FMQ list as I quilt along. I don’t tweet as much as I should, but I do post on Facebook. I haven’t been as regular with postings on the Facebook fan page, and that needs to change. I also need to comment on more blogs – get out of Google reader and pass on comments.

So those are the goals, keeping in mind by March 15 we need 400 fat quarters…..with today’s marbling we will be at 75 (and that’s just since December 30), so I’d say we are on track…….

What have you decided to do for marketing for this first quarter of a brand new year?

I found a bunch of new, interesting art sites this week, plus the Free Motion Quilting Challenge started – you can see the badge on the right side, and it’s not too late to sign up. I’m looking forward to practicing a new pattern each month.

A new blog – The Creativity Post – looks to be very interesting, and I love the stuff on brain research.

“ The Creativity Post is a non-profit web platform committed to sharing the very best content on creativity, in all of its forms: from scientific discovery to philosophical debate, from entrepreneurial ventures to educational reform, from artistic expression to technological innovation – in short, to all the varieties of the human experience that creativity brings to life.”

Here’s a screen shot of some of their most popular entries:

From DesignBoom comes a spray-painted-skate-boarded-swimming-pool-design, complete with video…..really cool!

From PSD FanExtra comes a tutorial on designing t-shirts. This is very step-by-step – I think even I could do it (but maybe with a dog instead….).

Another MAD Magazine countdown of great blog covers…..Jerry and Joe and their new gig….

If you love dogs….well, even if you don’t, this is an adorable video of two dogs in a “restaurant,” waiting to order…..

And…MAD Magazine’s #1 blog cover – has been my favorite since I first saw it. Boehner vs. Obama and the DEBT…….Think Harry Potter……

A new blog I discovered by an Australian quilter, Emma at Sampaguita Quilts, with her finished quilts for 2011 – some luscious ones for eye candy! I love this one –

Another new blog – 365 Project – amazing photography! This is their official Top 20 post.

And from Alyson Stanfield and the Art Biz Blog comes some interesting resolutions for the new year: 12 Artist Resolutions to Steal for 2012.

Love this one: RESOLVE to stop fiddle-farting around on the Internet or with the TV remote control and start dedicating myself 100% to my life’s work.

And finally, a selection of Happy New Year’s from The Best Article Every Day.

Let me know what you find that’s really cool!

It’s been an interesting time for reflection this last month, as it’s been an emotional roller coaster of a year. This time last year I was excited because I had decided to retire a year early, in May of 2012. Three semesters left felt do-able. However, I was also still stuck doing lesson plans every Sunday for most of the day. Yet I told myself it was better than the previous year, because I wasn’t spending as much time week nights marking papers, since I had an additional prep period each week.

Then came January 8 and the Tucson shootings. I had almost convinced hubby to go to the Congress on Your Corner, but by the time we were finished with his chiropractic appointment, it was too late to head over. There but for the grace of God…..Like most Tucsonans, we were glued to the television all day, through the NPR reports that Gabrielle Giffords had died to all the aftermath.

By Sunday afternoon I was working on the Art From the Heart website as a way of dealing with this tragedy. To date we’ve had artwork from 14 states, and some amazing artwork it is. President Obama came on Wednesday, and hubby and I sat transfixed in our living room, listening to his speech. On Friday I faced another challenge as a teacher – the Westboro Baptist Church had said it would boycott Christina Taylor-Green’s funeral, and then decided to boycott my high school instead for their ethnic studies program.

Here’s where I realized how much teachers are also first responders. It had been a hellish week, trying to get teenagers to understand what was going on, and how to respond in a nonviolent manner to a group like WBC. You can read about it here, here, here, and here.

Events like this make you really question so much about your life, especially when it appears to you to be a close call. The depression began to sneak up, slowly, and everything at school just became more intense. I began to think about leaving the classroom in May. After all, it had been 40 years. The end of February we attended some meetings with state retirement and made the decision that May 27 would be my last day as a teacher. That made me smile.

March and April are blurs pretty much, just existing and coping with the depression. I was reading on a blog by Dale Anne Potter about how positive she was and how many great things were happening to her. I emailed and got the information about Cocreating Our Reality and practicing the Law of Attraction. On May 1 I was determined to enter my first 100 days of this challenge being positive. You can read about that here. This really was the beginning of the turn-around for me. I finished school grinning from ear to ear during that last month, driving teachers I worked with crazy.

I wrote my Abundance checks with faith that everything would work. And it did. These seven months of retirement have been wonderful. Some health challenges, but hey, who hasn’t? The marbling business has picked up, great things are happening, and I’ve been able to create some new art. Two successful seasons of 100 days and working on the business – doing things – and creating art  that I hadn’t been able to do while teaching full time.

But December was a melancholy month for me, which was a change after the past six months. Some things weren’t right. The vision had gone in one eye, I had started a new set of 100-days, but the motivation wasn’t there. The weight issues got me down almost immediately. In retrospect I think it was the consumerism and blatant conspicuous consumption (yes, I know….redundancy….) that weighed on me. This led to some decisions to go a very different route next year with gifts – making donations in family’s names to nonprofits they support. Giving back, rather than giving to.

Along with that, the continued violence around us….it seemed like no matter where you turned or what you watched, there was violence all around. I can’t watch the news anymore, as I just get too upset. Movies and television shows are full of gratuitous violence. People are unkind, peace seems so far away, and our politicians – and those who are supposed to lead us – aren’t doing their jobs. I find everything about this country – and the world – to be so topsy-turvy. Nothing is right, we can’t seem to learn from our mistakes, and our country is lost in its original path. Part of me wishes to withdraw completely, and the other part of me wants to make the changes. I look ahead and see no hope…and 10 months of a VERY LONG election season.

So now it’s New Year’s Eve. I need to look ahead, as we are having some great things happen for us. We are making fabric like crazy, heading for an overnight at a king suite in a local hotel so we can do planning for the first quarter of 2012. Tutoring clients are coming in, finances seem to be assured, and we’re both feeling positive. I know there will be decisions ahead, as I think 2012 is going to be a pivotal year. But right now all I can do is all I can do.

Here’s wishing you and yours peace, happiness, and prosperity for this coming year – and whatever else you would like. Life is good, and we need to embrace it!

   Yeah, I know….Cyber Monday was last week….and therein lies my problem.

Getting ready/surviving/marketing the holiday shopping season.

For the last four years or so, we have hardly had anything on line for  November and December, and thus have totally missed the holiday shopping season. This year we have been consistent all year, with hardly missing a week on Ebay and getting the Etsy store up and functioning. We’ve sold gift baskets so far leading up to Thanksgiving, which more than tripled what we’ve brought in for the shopping season in the past. But we have a long way to go……

I am not a big shopper, but I will confess to seeing a deal on Cyber Monday and buying – a real deal on a couple of ebooks on machine quilting designs, which I’ve been drooling over for a while. But I still can’t get excited about revving up holiday shopping.

Is it the commercialism of the holidays, and I subconsciously don’t want to take part? Probably a good chunk. Is it ’cause I’m getting older and want to spend my time on things I really like to do? Again, probably. I am trying to get pieces of passive income going on the website, so I don’t have to do so much work during certain times of the year.

This year it became Cyber Week, much to my dismay. I feel like I should have had something going, but I haven’t had the time – well, to be honest I didn’t make the time. Perhaps next year when we have consciously worked on the newsletter…..but it still is a  cunundrum an issue. Within it are questions about lack of product/pictures on the website; selling from the blog; hyping in the newsletter. It’s interesting in that I do a weekly blog post on marketing, and here is an area I can’t seem to get my head around.

Oh, well, a full year to be thinking about it…I’ll be happy just to get the newsletter up and going……..and make art.

  I chose my “Explosion” piece for today because that’s the kind of excitement I feel starting this new season three. Seasons one and two of Cocreating Our Reality were eye-opening and exciting, and for the last few days I have been building up to starting a new journey today. First, I am so blessed to be retired and able to work on art when and where I want to, for as long as I want to. I get to spend every day with my hubby, and life is pretty much wonderful. Health problems – of course, who doesn’t have them at our age. But – that’s not stopping me from living a great life.

I discovered over the last two seasons when it was time to evaluate my goals, that I hadn’t really stretched myself – or thought big enough. So I have been pondering that for the last week or so. What is it I actually want to do?

First and foremost, kind of came to me last night in the moments before sleep, is probably the one most on my mind. I need to take this season and concentrate on me. It sounds selfish, but it isn’t. I have health issues that really need to be addressed, and for so many years they went to the side as other things – students, work, hubby – took their place. If I expect to be as creative for as long as I want, and get out and be politically active, and write – do all the things I want to – than I need to focus on my health. So that is goal number one for this season: take the cholesterol medicine, take my vitamins, watch what I eat, get out regularly and exercise, track my food intake, get some yoga teachings, get my blood readings where they need to be. I actually started thinking this way a few days ago, and I’m pleased to say the exercise has already increased, as well as having a bit more control over appetite.

A second goal is tied in to all this. I am getting a second opinion on my vision issues and will work to find strategies to help with the depth perception and balance issues. A new doctor’s appointment is scheduled for next week Thursday, and I have a teacher friend to talk to about some basic yoga stretches. I always knew this day was coming, and now that it’s here, I need to learn to work with the new limitations.

Overall, for the first time, these two goals seem very positive. One hundred days from now, March 10, I expect that I will have been enormously successful at these first two. That statement alone is a major change for me. It’s very positive, rather than using the word “try.”

Business-wise I have some very specific goals.

Number three in my list is to solve the newsletter/collectors’ information issue. I am, as was said to a friend of mine, “leaving money on the table.” This has to be a regular business goal. I am considering taking Alyson Stanfield’s “Cultivating Your Collectors” class in February. That will depend on a number of things, primarily finances. I am good at reading and implementing, and since I accomplished four of Alyson’s goals in I’d Rather Be in the Studio!, I should be able to accomplish at least three this new season. So: newsletter, portfolio (which we will need for a major event the end of March), and I will look through the list for at least one other. Newsletter once a month should be definitely do-able. A collectors’ newsletter once a quarter should be reasonable. I’m sure there will be others to add here.

Number four is searching out wholesale suppliers for cutting back basic costs of making marbled fabric. As of yesterday I have a new wholesale account with Kona Bay fabrics, as we use their colored cotton quite successfully. We are looking for wholesale sources for premium white cotton, silk/satin ribbon (like Offray), and probably some other materials.

Number five is ramping up our Etsy shop, our Fine Art America galleries, Cafe Press, and looking in to Red Bubble, Three Sisters, and at least one other online selling site. My overall goal in all this is to be able to update these sites once a week, as well as include items from these sites in our soon-to-happen newsletters. I’ve tried setting monetary goals for Etsy and Ebay, and they are very fickle, depending on the economy. I do tweet my Etsy and Ebay offerings once a week, which certainly drives traffic to the site, but I don’t see it converting. However, I know that it is only a matter of time, as is the case with this blog. I am about to hit 1500 viewers per month, so I know it is consistency. (Concerning the blog…when Facebook changed its latest set of operating, my blog numbers dropped. Turns out, on exploration, Networked Blogs was a casualty and needed to be reactivated. Once that happened, I saw numbers increase again…..I am amazed at how net-savvy we need to be these days!)

Art-wise I also have some very specific goals.

Number six is to enter a major show with new work. The deadline for this is mid-February, and I am already hard at work on the first of two pieces. The fabric has been created, and the ideas are flowing. Here’s just some of the fabric…..

Unpolished red satin

If I get accepted, great. If not, I will have two new lovely large art pieces for our body of work. But I am putting out to the Universe that this will be show-worthy art.

Number seven is to create the kit for Marbled Seasons. Yesterday’s blog post showed the first of the four small quilts/table runners. I used to have several patterns, all of which I sold the rights to. So I just need to make more. For this goal I want this set of kits completed, and two new ideas for pattern kits, plus a rewrite of my Polynomial Quilt pattern – which I used the quilts for that very successfully in an adult algebra class to teach multiplying, and it was highly successful.

Number eight is to be completely prepared – except for minor loose ends – by March 10, for StashFest at the La Conner Quilt Museum in La Conner, Washington. We have been invited to participate, and it means marbling about 400 fat quarters in the next three months…..another reason for looking carefully at wholesale outlets! This is an interesting goal, because after our last guild presentation, I put out to the universe that it would be fun to travel and do demos in the Southern Arizona, southern New Mexico area. Well, two days later I had this email…..as Dale Anne Potter, my muse with Law of Attraction said, I was open to the possibilities.

Number nine will build on the previous. Develop a letter/sample to go to local guilds for demos and classes. I think just the development at this stage, because we will be focused on making fabric for Washington.

Number ten, under the category of Miscellaneous, comes continuing to work on Art From the Heart, a site devoted to spreading peace and nonviolence in the aftermath of the Gabrielle Giffords shooting. We had two new entries this last month, and I am hopeful for more.

Now that I have these written, I have to chuckle in that I was concerned about trying to get my goals coherent for this season. These are more detailed than the past two seasons, and they will certainly stretch me.

So Day One – I’m going to sew, work on some lists, and get ready for a small craft event on Saturday. Plus, it’s the holidays, and I want to “do more good” this year on a daily basis. May you have a really awesome day!

Some interesting food for thought from the Fine Art blog…Questions You Don’t Have to Answer. Interesting because I was frustrated at a recent show in northern Arizona. So many of the artists I was looking at did not have websites. One was a great painter, and I knew i would buy anyway, since I was  right there. But now I had no way of looking at his work for future purchases. Yes, a lot of folks take a card, walk on, and you’ve lost your chance for a sale. I don’t shop that way, but I’m guessing I’m in the minority. Thoughts?

I realize a lot of people don’t consider themselves web savvy, and perhaps that’s why they don’t have a site…or even a Facebook page. But I’m figuring the web – and art sales on the web – is here to stay. Yes, we all want the immediate sale, but in this economy, that’s probably not going to happen. I bought from the artist – prints, because the price was right, but if he’d been on line, I would have looked at one of his canvas prints. Now I have to hope I see him at another show…….

Also of interest for marketing is this article posted a while ago in What the Craft – Why Handmade is So Expensive. This is a really good look at how much time goes into each piece we make. If we totaled up all the hours we actually spent, we’d never sell anything…..

And…10 Tips to Increase Your Productivity from The Future Buzz.

For me, my productivity comes from making lists, and then determining which of the big projects to work on next. I keep deadlines in mind, although sometimes I just don’t make them. I have a couple of things coming up that are definite for major art projects, and then my lists help me organize the day-to-day items. The biggest “left-over?”

Well, there are two…..my portfolio revisions, and the newsletter development and schedule. The latter is the most important, and for some reason it just hasn’t made it to the top and actually gotten worked on. That is a goal for the start of next year, so I don’t miss out on the holiday season. However, that said, we have been MUCH better this year about approaching holiday sales.

And in that spirit….this gift basket needs a home…...see the Etsy store…….

Great marbling session on Sunday – expect to see a few more fat quarters show up in Etsy…..

Some interesting thoughts going through the mind over the last few days, primarily thinking about future directions for the business. We really enjoyed our guild demo and would like to do more, so moving up the to-do list is a plan for making that happen. We also spent a good chunk of time yesterday planning out two now major art pieces, something we haven’t done in a long time. Hubby has some great designs from a number of years ago that we want to bring to fruition. So it’s been really fun to look at the artistic side of planning.

Thanks again to Laura Bray and her e-course on Multiple Streams of Income (also available in an ebook – Click here to visit katydid designs.). For the first time I understand marketing and art-planning. I was too focused on marketing and not enough on actually creating art to increase income. My second season on 100 days ends on November 18, and I am already thinking about new sets of goals and increasing the range of goals. It’s turning out to be another good month for us, and I so want it to continue. My linking you to Laura Bray’s work is an example of a passive income strand, another area I am focused on building; you visit sites I recommend, purchase something, and I receive a commission. If you visit the Resources tab for the blog (at the top), you will see people and businesses I recommend – some of which pay me a commission, and some who don’t. Either way, I am only sending people to you that I use/have used and have confidence in.

That said, I keep reading and processing more information about building success as artists. Here’s a couple of articles I’ve found in the last few days that may be timely for you.

Thinking about giving up the art business? From Fine Art Views blog comes “Boiling Point.” A good read if you are discouraged by success as an artist.

From Joanne Materra comes a great post on potential scams we all have to be on the watch for. Called “Don’t Fall For It,” it’s a look at potential scams.

And along the same line, from Artsy Shark comes an article about applying to exhibitions, “Five Tips on Getting into More Juried Art Exhibitions.” A word about Artsy Shark – we will be a featured artist sometime in the next few weeks….stay tuned!

Have a great week marketing and building your joy!

I’m going to just think as I write for this post. After four full months of almost non-stop marketing – and a whole lot of sewing in there also – the business is very busy. We have some things coming up, some things we’ve dropped, and it’s time to evaluate where we have come and where we need to go.

We have dropped a potential art show for a variety of reasons, none of which are really positive in the long run for both us and the business. That was a hard decision to make, and I learned a couple of things. One, we don’t have to jump at everything and say yes to a possibility if it doesn’t feel right. When we were first starting out, I wanted to go after every possibility, even if it was unrealistic. Two, if we have to “push” to make it work, then chances are it isn’t for us. Three, I really like being able to take things at our speed. Even though we have limited years to build our art business, it is more important for us to enjoy each other, take opportunities to be together, and be able to actually create art when we want to. Those were some good lessons on which to ponder (for my English-language friends, no “ending with a preposition”….).

I have started working again on publicizing Art from the Heart, something I really want to do. I am behind on it, but I am slowly seeing progress. I am working on a major commission and learning lots, and I’m nearly half-way through. We are marbling a lot, which we are enjoying, and it seems like we are back to where we were before water and paint and so on became issues. And….we have a guild workshop to do the beginning of November.

Now, we used to do a lot of workshops, and we – not realizing it at the time – blew lots of opportunities to sell fabric. We would go and demonstrate, but never have fabric for folks to buy. Nothing like violating one of the basic rules of marketing – always have product because you never know when someone will want to buy. When I went to the School of Threadology  at Superior Threads a year this past April, I took some fabric and sold out in 10 minutes – I could have sold a LOT more. Lesson learned.

So for this workshop we are doing things very differently. We will go with fat quarters and a couple of gift baskets. We will have hand-out of all our contact information, supplies connections, order forms, and class sign-ups. We need to get back to dealing with all the guilds (and there are a lot more in the city since we were doing this), especially since we have more to offer than when we were originally doing this. And….since we are talking about going east again next year, I need to put the word out and see if we can book a few gigs.

We will do a demonstration in our cookie sheet, so we can create a lot of small pieces to demonstrate patterns, and everything will be easy to transport. Then I have a lot of quilts (as opposed to art pieces) to show a group of beginners. The first quilt I show is my small Attic Window, where I felt the only color I could use with the marbled fabric was black. We’ll come forward to the fish quilt, which I am in the process of re-quilting, since those skills have tremendously improved. Hopefully people will feel inspired to buy/order fabric, and we’ll be busy for the bulk of November.

I need to take pictures of those quilts and get them online to document the journey. October and November hopefully will be extremely busy making and selling fabric!!

This weekend is the Tucson Sewing, Quilt, and Craft show, which has not been publicized much. I only know about it because I had a call from a vendor trying to sell me stuff, and I found out they would be here in town. Plus, the show is at an “expo” center that’s not in a great part of town, and entrance was around the back – and not well marked. That said, I enjoyed two things about the show. One, I could go on a SCHOOL DAY!!! I didn’t have to wait until the weekend. Two, I met some really cool people and saw some unusual gadgets that I really want…..that’s always a good sign….

The Handy Caddy – I don’t normally buy impulse items, but I could immediately see a use for not only organizing my sewing table, but also carrying my sketch materials with me a whole lot easier than dropping everything in the bottom of my purse. The bigger tote will hold my sketchpads and assorted material for trips.

Also of interest were these really cool custom quilt hangers. I could see using these to hang pieces of fiber art for a quilt show, from Summer Sky Creations. The owner is local to us (well, norht of Phoenix, as opposed to East Coast) and can do custom work.

There was another quilt hanging system that uses magnets that I thought was brillian – even better for hanging shows at a gallery, and no tools needed or holes in the wall. From Rom Woodworking (check under Miscellaneous) comes Magent-Ficent: “$35.00 – Magnet-Ficent(TM) Invisible Quilt Hanger A simple and versatile system for hanging your quilts without using push-pins, screws, nails, or levels!  Magnet-Ficent(TM) Invisible Quilt Hangers allow you to easily and securely support your quilt for display, yet it will appear to be floating very close to the wall with no means of support.  This hanging system uses a small mounting plate attached to your wall using removable adhesive strips. ” We saw it displayed and LOVED the idea.

PS – his wooden thread cabinets are gorgeous!

From VJ’s Creative Designs come additional quilt hangers, and they are also even more local to us – just south of Tucson. Gorgeous wood designs for hangers.

This is within the first hour, and we could already of spent lots of money. I did pass on the $300 iron (down to $200 as a show special). Loads of bells and whistles, but I really don’t need steam…..

Then we saw THE cutting system….on our wish list. From Sew EZ Quilting comes this QuiltCut2 Fabric Cutting System. We saw it demonstrated, and when we get a little busier, it will help us save a lot of time preparing fabric.

Love this! Then I saw some GLORIOUS patterns from Pacific Rim Quilt Company that would be gorgeous in marbled fabrics. I love this pattern:

So it was a wonderful 2 hours of browsing, shopping, and talking to vendors. Now I need to go get busy!!

It’s Tuesday, and here’s the Top Ten.One advantage to being on trips is I get caught up all at once and get lots of things listed for the next Tuesday! Don’t forget the bonus at the bottom from MAD Magazine!

From Dumb Little Man comes another interesting idea for organization: Try the Tag-It Approach for Increased Daily Productivity. I particularly like the parameters for tagging the tasks…like “high on irritation/nagging.”

 30 Places to Buy and Sell Stock Photos, from Kate Harper’s blog of Greeting Card Design. Some great resources for photographers.

From JPG Magazine comes some great photos of  their challenge “Give Me A Sign.”If you’re a serious photographer, you probably already know this site. If you just love eye candy, then follow along with their blogs.

Trees at Work by Quin Hoxie

Linda Matthews has a guest blogger on the topic of our inner critic. Here’s the start of Chris Zydel’s essay:

“I came across a startling statistic recently, which is that more than 90% of all children consider themselves to be creative yet only 10% of adults see themselves as having any creative capacity.

So what happened? How do so many of us lose our connection with the basic truth that we are all born creative and that it’s not meant to just go away once we get our adult badge?”

Alyson Stanfield has an amazing, right-on post about exposure for artists and the pitches that are thrown our way: You Promise Exposure, We Want Results.  This really resonates with me, as we have had issues with folks from quilt guilds asking for donations. We no longer do that because 1) we were never thanked, 2) we never got a copy of the program or any publicity material mentioning us, and 3) our local quilt guild made assumptions about us always donating because they couldn’t afford to pay us. Sorry – I have bills to pay. So – if you’ve been in this position – and even if you haven’t – read this article!

Okay, here’s some of the coolest new fonts! Kate Harper Designs has a cool link to a blog post on typography. How can you not love a chocolate font?!?!? This is from DJ Designer Lab: 40 Beautiful Handmade Fonts.

From Lyric Kinard comes a bead tutorial that goes with her new DVD, Bead It Like You Mean It (on my wish list….). I do want to try these stacks.

From Cool Hunting comes a look at word play, “Word as Image,” much like the words we tried to decipher in class. Some interesting new revisions.

From Fine Art Views comes a blog post by Moshe  Mikanovsky about 10 Ways to Use Your Smart Phone when it comes to marketing and building your business. A couple of good ideas here, and I personally need to get over being phone-challenged by my Droid. Making lists – and checking them – is probably the biggest thing I could do….

Also from Fine Art Views is a piece that really resonates with me this week, as we just got some local gallery representation. “Forget New York City – Think About Your Own Art Community.” We finally made the break-trough locally – and in a good way!

So…what have you found on the web this week? Send along a couple of links in the comments section!

BONUS: From MAD Magazine…….new Super Heroes…….Just Us League of Stupid Heroes….

This Monday there are some great resources for you in various aspects of building your business. Hopefully you’ll find something interesting and useful. I’m starting with a quote from Dale Ann Potter from  her blog:

Affirm the positive, visualize the positive and expect the positive, and your life will change accordingly…. Remez Sasson

Great words, and I gotta tell ya, I am loving being positive and sending good energy out into the universe. It paid off big time yesterday with a couple of connections to some galleries in Santa Fe….

This first article came via a blog from a blog from another blog – and I discovered Harriet Estel Berman and some really great information – professional guidelines.

A Good Holiday Season for Etsy – are you ready? A timely article from the folks at Handmadeology. I intend to read and reread this article several times and really get into the aspects they talk about for being found.

Also from Handmadeology (love the name) comes a timely article on getting those views to conversions and sales.

From Social Media Examiner (a great resource you should definitely subscribe to) comes an article on 20 Ways to Promote Your Facebook Fan Page. Where should you be putting links? And other great information. Then check the sidebar for more great tips.

Also from Social Media is a GREAT article on companies that have created wonderful fan pages, with lots of helpful ideas for you. It goes perfectly with the above article. I tell ya, ya need to sign up for updates from Social Media!

In keeping with the positive quote at the beginning, here’s an article from Dumb Little Man – You Must Resist the Urge to Quit. I so agree with the sentiment – since I’ve retired and have had the time, I am so involved in making art, as well as marketing.  I think of the times when I was tempted to quit, because I just didn’t have the time – but I stayed with it, and now it’s paying off.

From Step 2: “Action creates momentum around a goal. If you’ve been taking action consistently and suddenly quit you’ll notice that it’s going to be hard to get your momentum back. That’s why one of the best things you can do when you’re tempted to quit is to take action. You’ll start noticing that even the smallest action taken on a consistent basis will have a compounding effect. The smallest action can reignite your fire or give you hope that there is a light at end of the tunnel.”

So what have you found on line about marketing that you want to share with others? Leave a comment with the information and we can all check it out. Now get busy!!

  I did a lot of thinking about organization and related business aspects during our trip to San Diego (hence the picture). I had my big notebook with me for major planning, and I keep a small notebook in my purse for sudden ideas and strokes of genius (yes, there have been some…).

  But man, there is a lot to this organization, especially if you don’t want it taking over your actual art work. I am slowly making progress in a number of areas, but I have to give myself a break and realize it’s not going to all happen at once. The important things – growth in blog visitors, more art being created – and more sales – are all starting to happen. It just takes time…and organization.

So herewith, my latest attempts, based on Action 3 of Alyson Stanfield‘s I’d Rather Be in the Studio! I have read ahead in other actions, and I am making slow progress, but for me, I need to also complete each piece. That’s one of the biggest challenges I have found – not trying to accomplish a zillion things and making small progress but having nothing completely finished. Comes from years of multi-tasking in teaching and directing theater.

Action 3 looks at routines. Here’s an interesting thing I’m finding. In the past when I read a book (and I’ve done many), I usually skip the exercise part – figure I’ll get the most out of the reading and then move on. But I never really make any improvement. So part of my promise to myself in buying new books and art materials is that I WILL USE them. Does make a difference.

Routines: Every Day

* Sew (I have been VERY GOOD about this!)

* review goals (yup)

* comment on other blogs (kinda)

* send at least 2 tweets (nope)

* upate fan page (kinda)

* work on newsletter info (nope…..some kind of block going on here….)

Routines: Every Week

* accomplish 1 action (yup)

* Etsy marketing and new items added to the store (yup)

* review organizational notebook for progress (yup)

* add connections to Linked In (yup)

* get caught up on email (yup)

* take care of at least 3 loose ends for actual art making/sewing – like getting bindings finished (pretty much)

* work on licensing collection (not yet…)

Routines: Each Month

* read magazines at Barnes and Noble (yup)

* send newsletter (ABSOLUTELY DEFINITELY THIS MONTH)

* new work photographed (yup)

* visit two galleries (yup) – and a show in a week!

* check on affiliate income, etc. (yup)

Routines: Each Quarter

* complete at least 2 licensing collections

* set new 100 day/Season goals

*look ahead to holidays for Cafe Press

* add a new affiliates

We’ll see how this quarter goes. I’m happier with this organizational than when I tried to delineate my marketing on a day by day basis. Then I felt guilty if I didn’t get everything done each day! Here’s Alyson’s book – I HIGHLY recommend it!

Oy, sometimes ya just need to be hit with the proverbial two-by-four….For YEARS we have worked on product with our marbled fabrics, and we have also tried lots of different venues for arts and craft shows. Some product has worked, which has been good. The art and craft show circuit – not at all. We invariably lose money. We take framed work, digital work, fabrics, digital cards…..nothing sells because most people don’t have a clue what to do with the fabric.

Now we’re working on putting together our gift baskets for the holiday season. We know that we can keep these going year round by keeping the hand-crafted bowls a fairly neutral color, as well as adding in some seasonal items. It dawned on us, as we threw away the latest offer for a holiday craft show, that all we could really bring was the baskets.

Well, duh. The baskets all along could have been the seller. All in one place, items for that family member that can be hard to buy for. Shrink-wrapped. Lots of goodies. No worry or muss. No explaining how to use the fabrics.

And then….as we’re talking about maybe choosing a couple of shows for next year, it occurs to us we could offer the gift baskets in two sizes, small and large.

Duh.

All these years, staring us in the face, and we never saw it.

Sometimes we work so hard and miss the obvious. Right now I’m pretty irritated with us for this having taken so long. But on the other hand, now we have a great new product that should work long-term and give us a lot to build on for more stuff in the baskets. Who knows what else we might have missed along the way?

Suggestions?

This photo is from one of my most favorite spots in the world – a small park somewhere on the Li River in Guilin, China. I’ve done some cropping, but this is the focus of the latest class I am taking from Quilt University: Artists Revisited. Technically I should have chosen a painting by one of the masters, but I have always wanted to translate some of my own photos to fabric, so I chose this. My colors aren’t an exact match, as they should be for this exercise, but I am happy with what I have chosen. I worked on the background first and then came to the foreground, where I realized it was extremely busy. Here’s what I’ve got:

It’s obviously rough, and the trees are missing. I am going to start the thread painting, and then I’ll add the trees toward the end of that step. This is taking a much longer time for me, as I want to really think through each of the thread painting stages. The first step will be the horizon lines, and then I’m going to practice on the “crags” to see what I can do to accent and at the same time soften the mountains. I’d love suggestions for ideas to “paint” the sections.

Also, I’ve been making cloth baskets as a start for our Holiday offerings: we’re doing a “basket, which is really a fabric bowl suitable for all year round, as I’m creating them with some fairly neutral fabrics. The thinking is that a bowl might be more useful around the house than a basket.

Once the bowls are done, they will then get filled with all kinds of goodies:

* A fat quarter of hand-marbled fabric on 100% cotton

* Four pieces of hand-marbled Offray ribbon, assorted sizes and widths

* A selection of coupons and discounts from a variety of Etsy sellers, good for use in their individual stores

* A Sampler Package of 6 by 9 inches swatches of hand-marbled fabrics

* A selection of hand-marbled leaves and flowers

* A set of note cards with Digital Marbling (TN) designs

* and…some type of mystery gift.

We totaled up costs, and the retail value of this offering is $75.00. We’ll be selling the Holiday Bowl Packages for $50.00. Now each order will be different, as every piece of marbled fabric is unique in its creation. No two Bowl Packages will be the same.

Here’s the deal – for the next week, you can order these Holiday Bowl Packages for 20% off. Email us with your order, and we’ll do an invoice and arrange shipping. This offer ends on Wednesday, September 7.

Here’s the start of one of the Holiday Bowls…..

Think of all those family members who like fabric and are really hard to shop for – this will be totally unique!

After nearly three months of work to get Marble-T Design in shape for some serious expansion, I have been thinking about the role of social media, since that has been a big focus. I’ve also been thinking about the market pieces in place now and how they are working.

Biggest help of all so far has been getting up and operating on Linked In. I completed my profile with two basic pieces: the art and my interest in doing private tutoring, with the emphasis on the art business. Even more so has been the group aspect of Linked In. I’ve joined a couple of discussion groups and met some great folks. Art Business, Art Marketing, Manhattan Arts International, and TAFA have been incredibly productive. Advice, people viewing and commenting on the art, increase in “Likes” on the fan page as a result of round robin visiting – lots more people know about our marbling.

Twitter – can’t seem to develop this one to the extent I probably should. I do tweet interesting articles, retweet others’ information, but I am lucky to get a half hour each day to read recent tweets. I do know that taking advantage of the Tweet aspect of listing items on Etsy has led to a lot more views, as well as some sales. That’s a plus, but I can’t seem to devote the time – at this point – to being a major presence in TwitterWorld. I use Tweetdeck to schedule my tweets, but I got really frustrated when it wasn’t posting tweets for the TAFA fund raiser. That’s on my long-term list of things to do, because frankly, it’s not a priority right now.

Facebook has been great – of recent interest has been the 7th grade picture of my class in elementary school – lots of interesting comments there! But in terms of business, the Fan page has been much more active, with an increase in “Likes,” and I am trying to post something every day. With the integrating features, my blog automatically gets posted, as well as Etsy items, and I try to get an Ebay item up at least once a week. I can tell from the stats on Ebay that the traffic increases each time I post. And…sales have been up.

Responding. This is the key. You just can’t read this stuff without letting people know you’re out there, enjoying/responding to what they’ve posted. And that takes time. But it has to be done, and done in a meaningful manner. When I first started blogging (some 528 posts ago), I was thrilled the few times a comment came in, but I never acknowledged it.You must do that, and you must have something sincere to say. I love doing this now – it is so gratifying that someone visits, and I want to respond to that.

Ebay – business is increasing, and we can see that because we are marbling more often.

Etsy – slowly starting to build. The key has been finding the niche market for Etsy, which is some of our more expensive marbled fabrics, not the big art pieces. I do think with the right marketing I can sell some of the small marbled art pieces, if I keep things under fifty dollars.

Blog – back to almost every day, and traffic is increasing significantly. I’m finally taking the advice of some other bloggers and having at least one day a week for what’s on sale from Marble-T Design. I do enjoy writing, and I enjoy visiting other blogs. I’ve expanded additional pages on the blog, from art blogs to visit to resources available. I still have more that I want to add.

These have been the Big Three that are in place and are working. Each week I am nurturing them along.

Website – we need to add more items (we used to have close to 14 items available for sale), and we need to increase the traffic/sales to the site. I need to update some of the art work, and I have done some rewriting of copy within the site.

Cafe Press – well, not so much, but I am advertising something each week. It’s been interesting to see the Cafe Press ads online – every time I see one, one of the items is usually our gecko tote bag.

Marketing materials – new business cards with all the social media information on them, thanks to Vista Print freebies. Plus, new postcards as thank-you’s for customers, encouraging them to sign up for our newsletter and win free fabric.

BUT – absolutely the BEST thing in all of this is that hubby and I are finally able to work together each day with our art, creating and having fun together all the while.