Archive for the ‘Monday Marketing’ Category

  A definitely busy week! I’ve been list-making for four weeks now, trying to keep track of everything that HAS to be done, NEEDS to be done, and WANTS to get done! I finally had to admit that I can’t take the Craftsy class with Cindy Needham I want until after the first of the year, because there are too many things going on that need to be finished up by the beginning of December.

Etsy has been selling well, and we need to get a LOT more fat quarters done and in the shop. The website should undergo some major revisions this week, and I’ll finish all the little cosmetic things I still need to do….pictures, descriptions, order form…..I get REALLY picky when it comes to having every possible loose end covered. EBay has also finally picked up, after a nonexistent summer. And we need more remnants for that site.

Craft Gossip ran our tutorial, and the number of newsletter subscriptions jumped. The newsletter will be going out on Sunday this month – trying a new delivery date to see if the “open ratio” is better. We have a guest post with C&T Publishing on Friday, full of pictures using marbled fabrics in quilts, both contemporary and traditional. Still have a few things to finish up on that post. We had an inquiry from a major magazine about fabric, so we worked on samples over the weekend and will get them in the mail tomorrow, along with notes about the fabrics.

Finally got a thread order done, and I should have a bunch of new threads for a couple of new projects by Friday. I need to put the binding on my bed stand runner, as the quilting is done for this month’s free motion challenge. I need to do another blog post for Handmadeology, this time on the importance of having product available whenever you do a demo. Might seem like basic knowledge, but we did a lot of years of demos without bringing anything to sell!

Busy week, and lots of great things happening. All as a result of dropping a few ideas in the pond, as well as continuing to do what I’ve been doing.

The website is coming along. A lot of minor changes, new work is up, but there’s still stuff to do in descriptions. I need to get the shopping cart completed, as we just had an order this morning and the price was wrong. There was about ten hours of work so far, and now it’s about at the point where I have to turn over the rest of the work to my amazing web guru, Suzan. Interesting discussion from a friend about the confusion for branding on the site….like why the “T” in the business name. Turns out this was a play on the word “novelty” from way back, when we were thinking of primarily doing t-shirts. Now we can’t really change the name of the business, but I need to get our personal names involved more.

Inquiry from a magazine that I can’t say anything about now, but it’s really exciting! Inquiries coming in from the Etsy store for commission work, which is good. Need to do a thread order, need to start a couple of new pieces. And…have to get some work ready to go up on a new gallery site.

Today a give-away broke on Craft Gossip, our quilting marbled fabric tutorial, so we’ve had a lot of new subscribers to the newsletter. Another tutorial will break the end of the month on C&T Publishing blog. That’s the deadline I need to make this week.

We’re marbling again this week, as we have new orders coming is, and I have a couple of new patterns I want to try out. Speaking of marbling, as a result of visits to the Etsy shop, these are the pieces people have been saying they LOVE:

Over a week ago I made the following list of things I wanted to focus on for the coming week for marketing…..

update ebay “About Me” page; schedule for pattern release; review and comment on blogs – been doing better on this; look at TAFA marketing for holidays; Handmadeology post on community for this week; Southern Cal artist packet completed; Stumble pages; new small gallery; contacted CraftGossip about quilting info

Well, based on yesterday’s post, I haven’t made a huge amount of progress, to my way of thinking. But – I did get a couple of these done, and now I have a couple of major deadlines to meet within the two weeks. I was locked out of Word Press this morning, but now I’m back and working on things. I will have a tutorial up on CraftGossip, which makes having the updates done on the website more critical. Plus, I will be having a guest post on a publisher’s blog, so again the website needs to be worked on. The Handmadeology post on the importance of community was completed, and it had a lot of good feedback. I’ve been enjoying Stumble and collecting and pinning some great images. Now I have to figure out how to add the Stumble logo to the blog.

Now about asking for help: I would ask you to stop by our main website and give me some feedback about any updates, changes, or new products you would like to see. I have some ideas, but for some reason I can’t seem to really get a “feel” for a lot of changes. I’d appreciate any comments and suggestions.

So here’s my list of marketing tasks for today:

* update Facebook business page, reflect on how I did the past week – I did pretty well over this past week, a lot of updates posted, mostly personal and helpful (hopefully). I just need to get in the habit of doing this each day. I also commented on a number of different pages.

* NEWSLETTER finished and scheduled – written, proofed and ready for mailboxes on Wednesday! That’s six months of regular newsletters, after a long drought of not writing. Yay me!

* schedule blog posts, especially TAFA and books for Amazon – Tuesday’s Top Ten is already scheduled, and I’ve started next week’s Top Ten, on some really great new blogs I’ve found. It was easier last week to get blog posts scheduled, and I’ve come up with a few new things to try for posts.

* Promotesy – worked on this during the middle of last week. Worked on this again today, and I learned some interesting things about hashtags from Tim, the mastermind behind Handmadeology. Let’s see if it works…..

* look at holiday marketing plan and choose what needs to done this week – working on another basket this week,so I’m pretty much on track.

* “About” page for the Etsy shop – done. Pretty easy, just follow the directions on your Etsy shop. Here’s ours. It’s a nice personal piece to your Etsy shop.

This doesn’t seem like a lot, compared to last week. I think I’ll ruminate some more on what else I can do.

Here’s what’s left for next week, and I’m sure I’ll add to this.

update ebay “About Me” page

schedule for pattern release

review and comment on blogs

Look at TAFA marketing for holidays

Handmadeology post on community for this week

Southern Cal artist packet completed

Stumble pages

In keeping with my plan to actually write about what I did for marketing on Mondays, I made my list yesterday, as I had a lot of loose ends floating around in my head. Beside each heading is what I actually got accomplished today.

* marbling – 12 fat quarters, including some for the new set of Seasons patterns, plus more for the Etsy shop. I’m glad hubby is doing all the Etsy work of listing items. I then go in and promote them through Facebook, Twitter, and Pinterest. Got a really gorgeous new one that I’m trying for a quilted piece of driftwood. I’ll post a pic when the fabric is ironed.

* update Facebook business page, go back through some previous likes, make comments – I had been doing pretty well about a month ago with posting regularly and commenting on other’s art, but the month got away from me. So now I’m back.

* check on SAQA entry -read through the call to artists, and I decided this would not be right for me.

* email Anne about SOCAL Fiber Arts show and getting some appraisals done on recent quilts – done; need to know if I am qualified as legitimately disabled. I qualify, I’m making arrangements for appraisals in January for some of the newest art quilts, and now I can put together the packet for this show.

* Handmadeology blog – done and sent along the way. In researching a couple of blogs to boost holiday sales, I discovered a couple of venues I need to check on, so I’ll be busy with Digg, SumbleUpon, and Kaboodle this week, finding out all about them. I’m not sure about StumbleUpon – I don’t usually do that kind of surfing…..we’ll have to see. Same for Kaboodle – don’t know that it will be productive, and I have enough time-wasters as it is.

* TAFA request for community groups – sent out the request for information about the various communities we network with, as part of a blog post for Handmadeology.

* Craftsy class with Cindy Needham – the reality is that with the holidays coming up, and the number of unfinished projects, I really don’t have time for this class. I do want to wait and take another Elizabeth Barton class in October, since I got so much from the first class – and I’m not done with that one yet…….

* Promotesy – did my month sign-up yesterday, and I’ve started using it. I can schedule ahead of time, and things automatically post to Facebook, LinkedIn, and Twitter. Looks to be easier to use than Hootsuite – which never did seem to publish my scheduled tweets.

* pin ebay – done…..it usually drives some traffic to the site, but it doesn’t seem to be converting to sales. Maybe when October rolls around….

* AZ SAQA info – emailed two jpgs off to the group. These are the two quilts that have been chosen to be in Linda Seward’s book The Complete Book of Art Quilt Techniques. We’ll see what happens. At least there’s no entry fee….

* Phoenix Public Library call for submissions – deadline October 10, $15.00, CD with 10 images. Images need to be from the last two years, but because of teaching full time, I am only now getting a lot more new work completed. Need to think this through.

* start newsletter for the month, at least outline what will be in it. I know what will be in the newsletter, I just need to get started on it, for it to go out a week from tomorrow.

* email stencil lady – go through website on stencils. I went through two sites that carry stencils, looking at ways of constructing some designs. I think I have a couple of really cool ideas, and I have emailed about pursuing this idea further. Over the next two weeks I want to see about doing actual designs for possible approval. This could be another source of passive income.

Okay, I was very productive getting all this stuff done today. This seems to be the way to go, rather than just writing about it and not necessarily doing it…..go figure……

I figured I would DO my Monday marketing and THEN write about it, rather than the other way around. So I’ve had a productive hour on line taking care of some loose ends. New goodies up ion the Etsy shop, including our first pattern in a VERY long while.

If you have a small table that needs protection – or just some colorful decoration, then these table runners could be just what you need to add some excitement to a room! You have a variety of choices in design, as well as unlimited fabric choices: use that special hand-dye or marbled fabric, or sort through your stash. You have lots of design possibilities in fabric, batting, and thread choices, so don’t feel limited with these samples. I had some great pattern testers help with the finishing of this; their contributions are also featured.

This pattern is available in our Etsy shop, as well as on PatternSpot.com. The pattern is $9.00 and comes as a PDF file, complete with color photos on construction and layout. Eventually I will figure out the coding and get it on the website.

I must confess I am enjoying Pinterest. I thought it would be a waste of time, and actually it is, but it gives me a place to pin pictures that I really like. I am seeing a lot of marbled fabric getting repinned, so I guess people are really looking.

I’ve got another pattern in the works – Spring, part of the Marbled Seasons series. This is really starting to look good, as I was originally wondering if my fabric choices were going to work. I was hoping to have it finished for testing before the next newsletter, but it isn’t going to happen. But as I did my planning for the holiday season, next month will be custom baskets, as it will give us time to marble the fabric and put baskets together….got a new small art quilt up in Etsy, some new fabrics, a major order to Taiwan, so now we wil be ordering more fabric and paints….and threads – I am so out of threads!

Little by little I am getting things accomplished. Not the fifth gear I was in in May, June, and some of July, but at least it feels like getting into second gear.

I just did the following post for Handmadeology, as I am doing a series on niche marketing. And…in the 24 hours since it was completed, I have sold a basket and done a $100 order on Etsy. I can’t emphasize enough the need to plan ahead for this buying season. I was freaking out because I hadn’t done any planning, so I used the blog post as my think tank. It worked really well. Hopefully you will find some use for this post, and you can read the previous posts in niche marketing.

Marketing 101: Niche Markets Part 7

Can the Holidays Be Far Behind?

Part 1: Niche Markets

Part 2: What is your wackiest marketing idea?

Part 3:  Getting out there

Part 4:  Have you done your newsletter?

Part 5: Your Newsletter Revisited

Part 6: Packaging and Displays – Field Trip Time!

I am sitting here on September, nearly panicking because I don’t have my plans done for this coming holiday season. Actually, this is good, because for the last few years I have missed the holiday season completely. Teaching always got in the way, and the next thing I know, it’s a week after Cyber Monday. I am bound and determined not to let that happen this year.

I’m using this post to think through my plan, so you can see exactly where I’m going with ideas, and I sure hope you join in with additional ideas. As you read through these, you’ll probably notice these are basic marketing tasks, not just for a niche market.

* I need to set goals for this holiday shopping season, so I can start the actual planning.

– My newsletter will have specials each month with a holiday theme. The newsletter that went out last week advertised a new pattern for a table runner that would make an easy gift for     a  holiday hostess.

– The Etsy shop will be stocked to the brim with a variety of items: small quilts,   large quilts, patterns, pattern kits, marbled fabrics, ribbons, gift baskets. We are  up to almost 40 items at this point, with another 10 to be added in this weekend.

– I will sell at least 10 gift baskets of marbled fabric goodies (I aimed for 5 last year  and actually made it). I need to get supplies for these and begin the handcrafted bowls – perfect task for watching television at night.

– I will determine a nonprofit to receive a percentage of sales for this holiday  season. This involves looking locally, deciding on a percentage, before/after      shipping, and how to advertise this.

–  I will create a marketing plan that includes website, blog, Facebook business page, newsletter, personal email contacts, and anything else that comes to mind.

* Thoughts on actual marketing:

– I will determine coupon/discount specials for the newsletter, the FB page, and the Etsy store for each month, starting now.

– I will create long-term coupons to go in all mailings and gift baskets.

– I will sketch out what needs to be accomplished during each month, prior to Thanksgiving Black Friday.

– I will continue to create product for the Etsy store so that I do not run out before the beginning of December.

– I will check for all packaging/mailing supplies and stock up during sales.

– I will investigate the new Promotesy as a way of increasing my visibility during the holiday season by connecting all my social media profiles together. Certainly  the price is right, and I want to track how it does for me in bringing more traffic to my store.

* Each month:

– September: clothesline for fabric bowls, create at least 3; marble fabric for gift    baskets; complete Etsy inventory for this month; start listing what still needs to be marbled for other goodies; newsletter special.

– October: three new fabric bowls; check on nonprofit and determine accounting   for discounts; marbling for new products; new pattern up on Etsy; newsletter  special.

– November: plan for Black Friday and Cyber Monday; three more fabric bowls; marbling new fabric; new pattern up on Etsy; newsletter specials and reminders about Black Friday and Cyber Monday sales; determine last day to ship in December to be sure items arrive.

– December: last sale newsletters; last fabric bowls; complete last-minute marbling; last shipments.

So that’s thoughts to get us started. I would love to hear what you would like to add to these ideas. I’ll share everything that comes in, and let’s keep each other on track for a good holiday season!

Some nice marketing help from two of the gurus out there: Alyson Stanfield and Tara Reed. These four articles resonated with me, as their topics have been on my mind. First up, thinking about a catalog? Alyson has two articles on catalogs. “Peek Inside a Catalog of Your Art” has fabulous tips. This past spring I put together a “quickie” book from Shutterfly to showcase our work, but I would definitely do things differently next time. I lacked a good artist statement, credit lines, prices….oh so many mistakes. It did look gorgeous, all nice and big, but it could have been so much more. With the availability of print-on-demand and good software that makes designing books and catalogs easy, this is something we should all look at.

“Where to Distribute Catalogs of Your Art”  by Alyson follows up on your design and printing. Again, thanks to print-on-demand, pricing might now be so bad. Catalogs can be pricey, so think carefully about who gets a catalog. Optimize your audience.

I love this next: “Thirteen Truths About Marketing Your Art.” Oy, I need to review these every couple of weeks! Number 13 is my absolute weakness…..

Be sure to check out Alyson’s blog – loads of great advice!

 The last marketing gem is from Tara Reed of the Art Licensing Blog. Titled “The Rules of My Treehouse,” six great rules to help you continue creating art. I love “Don’t dwell on the negative.” Keep those folks out of your treehouse – and your life!

 If you are at all interested in checking out licensing your artwork, click below. I’ve used Tara’s books as I develop my own licensing plans, and they are really excellent. (Disclosure: I get a commission if you buy any of her materials off this website.) And…if you would rather be in the studio creating art, then check out Alyson’s book, I’d Rather Be in the Studio!

Make something happen this week! My newsletter is set to go out (almost written), so sign up at the top right if you’re not a subscriber – a chance to win free marbled fabric!

This week I have two projects to finish, only one of which involves any marketing. The first is to finish a UFO from three years ago – my forest quilt. I’m practicing a lot of patterns learned in the free motion quilting challenge. The quilt is looking amazing – only a few boo-boos that I’m willing to worry over, but oh, the feathers on the border….yummy! They are taking a while, but it is so worth it! Maybe pictures by Wednesday…..

The marketing piece is to do final revisions on my table topper pattern – had great samples made, so I’m really excited about releasing the pattern. Mostly I need to make the pattern less wordy and more organized. But that needs to be done this week so it can be included in the next newsletter for next week, as well as my marketing plan for the holidays. Yes, I’m bound and determined not to miss the holiday season for shopping this year. Hubby has been learning the ins and outs of Etsy, so he is busy restocking the shelves. We have some GREAT fabric pieces in the store.

Readers know I have a number of places I do business on line, from Facebook, eBay, Etsy, and our website. Hubby has handled the time effort in eBay for the last 8 years, and now he is picking up Etsy. Alyson Stanfield had yet another good post on analyzing the time you spend – or need to spend –  setting up your online outlets. I will say the work gets easier the longer you are at it and set up systems for posting items. Our first two weeks of posting for eBay took close to four hours for six items. Same for Etsy when we first started. You have to be willing to spend the time, have the inventory, and write good descriptions to go along with good pictures. That’s several hours a week you need to spend – or in our case, hubby needs to spend. I write up the more unusual Etsy offerings, like the small table toppers, ribbons, and the like. You also need to add in the time to post items on Facebook, tweet them, and now use Pinterest.

A lot of us are online because we are convinced it is the way to do business. For us, online didn’t cost anything beyond our time. No stores, just free sites. As long as we were willing to invest the marketing time, we were able to get these venues to work for us. We also knew the art/craft show wasn’t the route for us, being such a niche market. But…and a very big but….you can’t put stuff up and expect it will sell if you don’t do anything more than just listing items. I did drop Tophatter from my venues for three reasons: one, not really selling anything, even in the “fabric and textiles” auction; two, a HUGE time commitment, as you want to be present at the auctions to promote your item; and three, I’m not willing to be burned by uncivil people (blog post here). These are decisions you need to make, and I like how Alyson’s guest blogger spelled things out for accounting. Our business has always been the two of us. Hubby is primary marbler, I’m the designer. I handle most of Photoshop, he does accounting, eBay, and Etsy listings. Retirement has made it easier to spend more time on what we love, as I am not exhausted from the school day.

If you’re not familiar with Handmadeology, I have done (and continue to do)  a series of posts on marketing your niche market. You can find them here, plus there are loads of great articles about running your business that are well worth your time.

Part 1: Niche Markets

Part 2: What is your wackiest marketing idea?

Part 3:  Getting out there

Part 4:  Have you done your newsletter?

Part 5: Your Newsletter Revisited

Have a great marketing week!

It’s Monday, and I’m trying to get back in the swing after a few days off…and actually a couple of weeks off from anything more intense than just sewing. I have been finding myself thinking a lot about this year’s holiday season….and it was 110 degrees today, so I’m thinking I’m nuts…..but the holidays are coming, and I don’t want to squander the opportunity this year. This week’s Handmadeology post will be about getting ready for the holidays.

That said, there was some great information from the ArtBizBlog and Alyson Stanfield today.

The first is about writing book reviews for your blog. I really should look at doing that, as I just picked up a couple of great ones on machine quilting, and they are making a difference in my latest quilting. It’s a distinct possibility that I will make one day a week a book review, and not necessarily about art quilts. There’s a lot of science fiction in my future….

The other blog post by Alyson is on organizing. I just downloaded  Evernote to my iPad, as I needed something for word processing during tutoring. I don’t know much about the program, but if I can use it for some other organizing ideas, then I’m game to try it.

Alyson references Tim Ferriss of the Four Hour Workweek, which I read about two years ago and proceeded to get very depressed. I was still teaching at the time, so there really was no way to look at four hours. However, the one piece that really stuck with me was all his information on outsourcing. Very intriguing, especially as I am headed in to some serious research for a potential book. Interesting read if you are ready for a drastic change…..

Still a pretty fallow week in terms of getting things done. I am slowly plodding through some projects to eventually go up in the Etsy store, but i’m not really thrilled with any of them. they’re good, but not wowzers, to my thinking.

Anyway, in terms of marketing, we were asked again to participate in StashFest up at the La Conner Quilt Museum next March. Last year we said yes because we wanted to go on a trip to an area we’d never been before.  This year we knew we had to make a very pointed look at the expenses to make the trip. So if you’re thinking about doing a show and never have, here’s the process we went through.

One, we knew from our record of expenses last year (we wrote down EVERYTHING in a notebook for the whole trip, complete with every receipt) that Seattle and back to Tucson would be $3000. That’s accounting for the five nights free on the road, between friends and freebie points toward rooms. That’s gas, rooms, food, admissions, some gift/art buying. Not a whole lot of extravaganza, but the whole trip back through the Oregon Coast was part of the enjoyment of the trip.

Two, we had a new percentage cut to work with this year. We would get 65% of what we sold. If we sold $6000, we would get $3900. that would cover the expenses of the trip, but it wouldn’t cover what we would need to lay out for expenses to make the fabric. We looked at what we would need to have in inventory to take $6000 worth of product up to La Conner. Once we had this inventory, we cost out supplies, which came to about $3000. Marbled fabric has a very low profit margin….and this would mean every spare piece of change would go to supplies, with no additional trips between now and March.

Three. we based our new inventory on what we learned last year. New, deeper colors, especially grays. Lots of specialty fabrics, as they were a last-minute addition to our inventory, and we sold out in lass than an hour. Pattern kits using marbled fabric. Ribbon and silk flowers. Based on our experience last year, we had a good idea of price point. Our basic cotton fat quarters need to sell for $8. We could have sold a lot more last year if price and color choices had been different.

Four, up-front expenses would be everything, and about two weeks after the show before we would receive our monies. That’s $6000, up front.

Five, hubby is facing some surgeries this fall, one of which is very up in the air. We didn’t want to commit and then have to back out of the event.

As much as we want to do the show, all of this added up to our saying we couldn’t participate. We were bummed, as we had a great time last March. So we emailed our regrets…..

…and got an email right back inviting us to send up fabric that a volunteer would sell for us. As much or as little fabric as we wanted. The organizers knew with the new percentages that it probably wouldn’t work for us, but they wanted our fabric anyway.

Absolutely! This is something we can definitely do. Now there are a number of things to consider:

1. Shipping costs to and from, approximate amount of inventory

2. What gets sent to support the fabric – a few less quilts, more business cards and care codes, specific instructions, a revised portfolio.

3. Time line for creating, and deadline to have everything completed (March 1, ship March 15….)

I’ll keep you posted.

…yep, a day late…..which is how life seems to be going these days. I think I’ll be off by a day this whole week……Anyways, marketing for me has been sloooooooowwwwwww. Ideas are at minimum, and the online outlets seem to be sluggish, to say the least. I got really waylaid the last two weeks in June, so I haven’t amped up the marketing plans again. I have, however, been creating, so that is on the plus side. Hopefully I will have pics up for Work in Progress this week…..

I have been figuring out the new auction site Tophatter. I am selling a few fat quarters each week in the fabric and textiles auctions. It takes a while to learn the ins and outs, especially when it comes to “stand by,” which is where us newbies seem to get scheduled a lot. It has been hard getting regular auction slots in auctions on gifts, artisan, and the like. The one thing that seems tough is there is SO MUCH jewelry. Supplies seems like a natural fit for the marbled fabric, but because it seemed to be nothing but jewelry supplies, we now have craft supplies, and fabric/yarn auctions. The number of auctions each day is growing, and specialty auctions are getting added. Fortunately I have sold enough now – and hopefully will continue to do so – that more slots will open up for the holidays. The “chat” folks are very helpful getting you started. Here’s a snapshot of my seller’s page:

My regular times on Tophatter are 11 AM PDT on Tuesdays, 11 AM PDT on Fridays, and 12 noon PDT on Saturdays.

In other news, some amazing chiffon, silk, and ribbon from the marbling tray. I expect the pieces to go up in the Etsy store in the next few days. And…we have been invited to go back to the La Conner Quilt Museum for their next StashFest next March. We’re running numbers this week, but we’re excited about being asked back and the new possibilities. So stay tuned!

Love the headline. This article comes from Fine Art Views blog, and the message for me is very timely, and hopefully it will resonate with many of you. Here’s a quote from the article:

“Keeping the chickens flying means you will find a way to make it. The old farmer took the risk to haul double the amount his truck would carry. He knew he would have to keep half of the chickens in the air. It’s sorta like us juggling our budget to make ends meet. You are facing two choices, give up or find a way to keep your chickens flying.”

I think so many of us are trying to figure out new ways of working and diversifying so we can make it as artists. Lower prices, develop new products, try something completely different, double down our marketing efforts…..we will find ways to make it.

Sometimes you need to look at networking with others. I’ve written about The Textile and Fiber Arts List before. This is an amazing group of textile and fiber folk from around the world. $75 membership, one time only, no renewals. Lots of marketing opportunities. We are not alone in our work, even though it seems that way as we work on our art, stitch by stitch.  We need community, and TAFA is a great way to begin. Consider it your professional organization for your resume.

And while we’re at the motivation stage, here’s an article from Dumb Little Man. Everything just kind of goes together.

Here’s hoping to a productive art-making week – and art-selling week – for all of us.

Ps – any spelling errors are from one-fingered typing – put the needle through my finger……

Over at the Handmadeology blog, I’m doing a series on niche markets – those of us who have a really unique product, and potentially a limited audience. This week’s article is about unusual marketing ideas – things we’ve done – or attempted – because we can’t afford to do anything else. I’m hoping that this week I will get a lot of comments and some new ideas to try, and then I’ll be able to share them in the next blog post.

This series that I am doing has a secondary purpose – am I really doing all I should to market my business? It seems to me, when I wrote the post, that all the really cool ideas came when I had no money for advertising, and way before social media kicked in big time. So I’m thinking about what I can do that’s new and different…..

Writing for Handmadeology is one thing. I answered a blog post with an idea, something I don’t normally do, and voila – three weeks later I have a regular column that hopefully will send visitors – and sales – my way.

Tophatter, the new auction site, is interesting – I have sold a few pieces of fabric, but it is frustrating trying to get items scheduled. It’s fun to be in an auction, it doesn’t cost you anything except some time to list and be available for the auction. Stand-by is frustrating…in order to get out of stand-by, someone has to put a bid on your item. Which means, on the one hand, it’s definitely sold, but on the other, you wait around for the actual auction. Kudos to Tophatter for having a text alert when an item you are watching is about to come up for auction. I’m afraid I’m going to find out that to get some good scheduling times, you will need to pay. I don’t know that this is the case; I need to check it out this week.

Other than those two things, I don’t feel like I have done anything new for marketing. I have items on my list, but it will be a while till I get to them, and….they just don’t seem exciting enough to draw in people.

But then I remind myself of one of the key areas in algebra: exponential growth.

You start out very slowly, and you slowly build, until you reach the point where things take off with a life of their own. The month of May seemed like I had reached that point, but things have slowed down again. I feel like I need to jump-start the momentum again, and I’m not sure what new tricks to pull out of the hat. So…..

….this brings me to the title of this post – what have YOU done for marketing, especially if it’s unusual? Leave me a comment, let me know what you’re doing.  I’ll share all ideas, and hopefully jump-start myself again.

 Sometime last week it occurred to me that since I write about my marketing on Mondays, I should probably do the bulk of it on Monday (duh). So I made my list this morning, and I’ve been working through it today. The original plan isn’t going to work totally, because I was working through the list and had to contact some people, and now I’m waiting for them to get back to me. So that means more follow-up in the course of the week.

And that’s fine. The list-making and working with specific time segments really is making me more productive. I think what it’s going to mean is taking a 30-minute block of time each day and just devote it to loose ends for marketing.

I finally figured out how to work with Tophatter, and the first auction will be this Saturday at noon. The Artweb application is almost complete and up on line…rather late, since we were accepted about 3 months ago, but we had the trip in the way, and it wasn’t until I made it a priority on my list that I actually was able to do it. I updated my TAFA page, and I need to plan some time each week to become more involved in that art community.

If you haven’t looked into the Textile and Fiber Art List, you are missing a real treat – over 400 textile and fiber artists from around the world, with amazing hand-made items. The website is new (the group has been in existence for a while, but the site got a cosmetic make-over last year), extremely visual, and downright yummy in fiber.

The big news marketing-wise is a giveaway this Friday on the SewCalGal site, with my first tutorial on quilting marbled fabric. This should increase traffic to the Facebook business page, the blog, and the Etsy store, and I am hoping for some good suggestions that people have on using marbled fabrics.

Some of you may be interested in this marketing post by Joanne Mattera about uses for your time.

From the blog: “On top of a full workload in the studio and often an outside job, some artists seem to feel—or are peer-pressured into thinking—that it’s their responsibility to ‘educate the public.’  I’m talking about providing talks or demonstrations in conjunction with an exhibition or open studio, or even creating events specifically for education.”  Interesting and provocative.

Two weeks ago I did a marketing post about just getting in to the studio and making art….I’m pleased to say I have had an extremely productive two weeks! How about y’all?