Vermont Open Studios, 2016

When we did Vermont Open Studios last May with artist Mary Hill, one of the great things about sharing the space was all the time we had to talk about our various art and marketing attempts. Mary had some GREAT ideas for us concerning packaging. We continue to process everything we thought about, with some definite changes in what we are doing. Thanks to Rachel of The Textile and Fiber Art List, we have also been improving photography – both how we shoot items and how we present the finished product.

First, the photography. Our pictures have a “muddy” cast to them, and we are basically rephotographing everything we have. The place we are living now doesn’t allow for much flexibility for setting up good lighting. Hubby experimented with a lot of options – including moving to a rolled fabric presentation rather than each piece in a haphazard manner. Give an overall idea as opposed to every thing about each piece. In this manner we can still send the packages flat and save customers money (on international orders – domestic shipping is free). Some “before and after” ideas –

Getting the overall set-up of the product looking good –

Lighting and color still issues….but against the white background looking better. Also, we discovered that we needed to save pictures at a larger size in order to get more detail in the pictures. Next is better with a good cropping and some adjustments in Photoshop to correct the lighting.

Definitely getting there –

Uh-Huh…..

Definitely brighter –

Close-up shot for the Twitter picture, which I am slowly getting back to using…..

This is just for our Charm Pack 2 – ten pieces of hand-marbled pima cotton, assorted patterns and colors, 10 x 10 inches each. Slowly working on others. The pieces need to be appealing, hence all the work on presentation in the pictures. The mailing is easier than a rolled item, which costs more to ship and doesn’t give customers a good look at the fabrics.

This looks better in person when displaying for a show – but not for online sales.

Much more ahead for us as we continue adding new items…let me know your thoughts and how you solved packaging problems.