Posts Tagged ‘marketing’

So a while back – like the end of November – I did goals for my third season of practicing abundance and attraction. December was pretty melancholy for me, made more so by the fact that I couldn’t seem to get it together to work on my new goals. So I decided on a “do-over.”

January 1 came and I was into the zone. We’ve been marbling like crazy for StashFest in Seattle the end of March. And selling on eBay and sewing like crazy. So I recognized I would need to take some time and look at what was planned already for the first quarter and then build on and in those plans. January first we both sat down and looked at what was ahead of us to get ready for StashFest, and once the calendar was blocked out, I knew what I wanted to add.

First, updating my profile on The Textile and Fiber Arts List, which has a totally new design. This will take a while, but I need to get it done.

Second, update my Etsy site with more fabrics. I am getting down (a good thing) because of the holidays, and I want to get at least two more gift baskets up on the site.

Third, make a list of art shows available through June that I could enter. This looks at what work is already done and acceptable, and my availability for doing new work. I narrowed to five shows, of which two need significant new pieces. I am up for that challenge, as the fabric is already created for one of the entries.

Fourth, newsletters. For some reason this has been really difficult to work on….don’t really know why, except I read so much about how great your newsletters need to be and I think it intimidates me. I also have to figure out how to work Mail Chimp…..There will be two newsletters: a general one once a month, and a collectors one once a quarter.

Fifth, the portfolio needs a major overhaul in preparation for Seattle. This shouldn’t take long, once I get to it. Along with this are additional business cards and postcards. I just need to get the images set for these.

Sixth, continue normal marketing. the blog is continuing, and readership has increased, due to my posting on the FMQ list as I quilt along. I don’t tweet as much as I should, but I do post on Facebook. I haven’t been as regular with postings on the Facebook fan page, and that needs to change. I also need to comment on more blogs – get out of Google reader and pass on comments.

So those are the goals, keeping in mind by March 15 we need 400 fat quarters…..with today’s marbling we will be at 75 (and that’s just since December 30), so I’d say we are on track…….

What have you decided to do for marketing for this first quarter of a brand new year?

   Yeah, I know….Cyber Monday was last week….and therein lies my problem.

Getting ready/surviving/marketing the holiday shopping season.

For the last four years or so, we have hardly had anything on line for  November and December, and thus have totally missed the holiday shopping season. This year we have been consistent all year, with hardly missing a week on Ebay and getting the Etsy store up and functioning. We’ve sold gift baskets so far leading up to Thanksgiving, which more than tripled what we’ve brought in for the shopping season in the past. But we have a long way to go……

I am not a big shopper, but I will confess to seeing a deal on Cyber Monday and buying – a real deal on a couple of ebooks on machine quilting designs, which I’ve been drooling over for a while. But I still can’t get excited about revving up holiday shopping.

Is it the commercialism of the holidays, and I subconsciously don’t want to take part? Probably a good chunk. Is it ’cause I’m getting older and want to spend my time on things I really like to do? Again, probably. I am trying to get pieces of passive income going on the website, so I don’t have to do so much work during certain times of the year.

This year it became Cyber Week, much to my dismay. I feel like I should have had something going, but I haven’t had the time – well, to be honest I didn’t make the time. Perhaps next year when we have consciously worked on the newsletter…..but it still is a  cunundrum an issue. Within it are questions about lack of product/pictures on the website; selling from the blog; hyping in the newsletter. It’s interesting in that I do a weekly blog post on marketing, and here is an area I can’t seem to get my head around.

Oh, well, a full year to be thinking about it…I’ll be happy just to get the newsletter up and going……..and make art.

Some interesting food for thought from the Fine Art blog…Questions You Don’t Have to Answer. Interesting because I was frustrated at a recent show in northern Arizona. So many of the artists I was looking at did not have websites. One was a great painter, and I knew i would buy anyway, since I was  right there. But now I had no way of looking at his work for future purchases. Yes, a lot of folks take a card, walk on, and you’ve lost your chance for a sale. I don’t shop that way, but I’m guessing I’m in the minority. Thoughts?

I realize a lot of people don’t consider themselves web savvy, and perhaps that’s why they don’t have a site…or even a Facebook page. But I’m figuring the web – and art sales on the web – is here to stay. Yes, we all want the immediate sale, but in this economy, that’s probably not going to happen. I bought from the artist – prints, because the price was right, but if he’d been on line, I would have looked at one of his canvas prints. Now I have to hope I see him at another show…….

Also of interest for marketing is this article posted a while ago in What the Craft – Why Handmade is So Expensive. This is a really good look at how much time goes into each piece we make. If we totaled up all the hours we actually spent, we’d never sell anything…..

And…10 Tips to Increase Your Productivity from The Future Buzz.

For me, my productivity comes from making lists, and then determining which of the big projects to work on next. I keep deadlines in mind, although sometimes I just don’t make them. I have a couple of things coming up that are definite for major art projects, and then my lists help me organize the day-to-day items. The biggest “left-over?”

Well, there are two…..my portfolio revisions, and the newsletter development and schedule. The latter is the most important, and for some reason it just hasn’t made it to the top and actually gotten worked on. That is a goal for the start of next year, so I don’t miss out on the holiday season. However, that said, we have been MUCH better this year about approaching holiday sales.

And in that spirit….this gift basket needs a home…...see the Etsy store…….

Great marbling session on Sunday – expect to see a few more fat quarters show up in Etsy…..

It’s Tuesday morning, and I’m doing my marketing column, which usually happens on a Monday. But…today is the 18th, exactly 90 days since I made my first set of goals with the Multiple Streams of Income class with Laura Bray. Click here to visit katydid designs. This was only the second time I actually set written goals and kept referring to them throughout the 90 days. The first was with season one of Co-creating Our Reality. I’m going to be setting goals from now on for the 100-day seasons and keep everything together. That way I can review personal and professional all at the same time, as one really affects the other.

So how did I do?

Here are the original goals:

* By October 18 I will have plans for 10 different collections for licensing, with 5 of them ready to show. I broke this further into a series of steps: analyze current work (completed in August); read through licensing materials (still working on this); work on repeats (working on it); identify ten collections (completed in August); identify three more collections (done in September). Nothing is ready to show…yet… but I feel like I am making progress in that direction.

* By October 18 I will sell $50 in product from my Cafe Press store. Series of steps: look at shops; determine products; look at existing artwork; set up products; develop a marketing plan. So…not a lot. Cafe Press also has changed some of their policies, and it looks like Basic shops are changing. I need to investigate that more. I have, however, managed to get an item up on the blog on Thursdays on a somewhat regular basis – more than I’ve done in the past….

* By October 18 I will have added a minimum of 10 new items to my Etsy store. I will also have the rest of the artwork on Etsy. I will sell a minimum of $50 on Etsy. I will have a marketing plan for Etsy. Lots there…and I’ve gotten each one completed. We are now looking at some regular income each month from Etsy. Now to increase the amounts.

* By October 18 I will have sent at least one newsletter. My bad. Didn’t happen…and this is really an important piece. But the reality of what’s coming up in November makes me think this won’t happen until the new year.

* By October 18 I will have placed artwork in at least one gallery. Well, yes and no……..the gallery north of here is on hold because of the distance. I did enter a piece into an installation show here in Tucson, so I made that deadline. I have two pieces in a gallery in Tubac, but they will be coming home in a few days, as the owner is not sure he will continue in business. I had enough interesting experiences with these processes, so I am re-evaluating just how badly I want gallery representation.

All that said, it’s been a very valuable 90 days. I have learned a lot, especially when it comes to gallery representation. I have done a HUGE amount of sewing on projects and commissions, and I definitely want to continue creating pieces. Maybe the gallery/show route isn’t how I want to go. But at least now I have some experiences behind me to make those kinds of decisions.

Now – when my second season of 100 days ends in mid-November, I have another whole set of goals to look at, and at that time I will develop new ones. By then I’m going to have a lot more experience in this area, so the goals should be more focused. The Multiple Streams of Income class really helped me focus on the kinds of goals I needed to create – up until then, everything was geared around marketing – getting the word out – but it was pretty hit-and-miss. The class gave me focus, as well as a better idea of how to set up some goals. I really recommend Laura’s class if you need focus.
Click here to visit katydid designs.

So the week has been so busy – and so amazing – that I’m almost stunned as to what to do next……I’ve been sewing up a storm on a commission that I would like to finish by Thanksgiving, making lists, and not seeming to check anything off of them. I’m as busy as during the school year, but what’s SO wonderful is that it is all of my own making, and ALL things I want to do.

Jury duty on Tuesday, and I need to be sure I have plenty with me, as I will be the day without a computer (no iPad yet….). I can probably spend time doing lesson plans for my first class a week from now, and then I will just need to spend time doing the presentations at home on the computer. I don’t have any hand sewing yet – saving that for a trip to Sedona in mid-October. I can only do so much listing…. Got a couple of thank-you notes to write, so that’s for Tuesday.

While I’m at jury duty, hubby will do the alum, and then we’ll start marbling for several large projects over the next month. I’m going to post the holiday basket this week and start marketing those. Speaking of the baskets, we did a lot of marbling of silk flowers and leaves last week – some of the look superb!

The two items on the lower right are experiments: one is  clay ornament – curious to see if it marbles (and it does…), and the other is a small piece of wood – could do some interesting things with that…..Both were successful, and the leaves look spectacular.

These will all be part of the gift baskets going up on Etsy and soon to be available here. The next two months will be crazy – which is good, because for the last two years we haven’t taken advantage of the main holiday season. Not so this year!

So get busy and make art!!

P.S. I LOVE my new Mac!!

Oh my goodness. Today is the third amazing day in a row! It all started on May 1 when I began the first season of Cocreating Our Reality and practicing the Laws of Abundance and Attraction. I started with changing my thinking to always being positive. The first week was very tough, as I became aware of just how negative many of my thoughts were. Eyeopener, to say the least.

So when I retired the end of May, I knew I was going to become a full-time artist – something I have wanted to do for YEARS. Each time I wrote an abundance check with the New Moon, great things happened. So how does Monday Marketing and Top Ten come together? Well, if you’ve been following the blog, you know that on Mondays I have been looking seriously at marketing the business and our art. It’s been all about organization and learning and getting out there. At times it seemed like I was just doing more things and not having anything to show for them.

The rationale part of me knew that I was laying groundwork, and I would have to be patient. Now here’s the top ten for us since June 1 when I started the heavy work for marketing.

* I started with lynda.com and took some classes on Facebook and Twitter, making changes and setting up pages and addresses and plans.

* After getting them set up, I then started a class in Linked In, as I had an old profile from over a year ago. Again, I worked through a class on lynda.com to do all this. So the profile got set up.

* One of the things suggested in the Linked In course was to join some groups and become part of the conversations to develop our networks.

* I joined Art Business and Art Marketing, as well as a few others, and I heard about a call for work for a show in Tucson called Tikkun Olam. All work was 12 inches square and reflected on crises facing the earth.

* I offered to help and sent out information about the show throughout my various networks, plus I made a piece for the show.

* I attended the opening reception for Tikkun Olam (see the post here) and met and chatted with the organizers of the show, two artists from Tubac and Santa Fe, plus talked to a couple of people interested in the piece I created (you can see it here – it’s the yellow piece). What was so cool was to get the positive feedback from the organizers; they loved the piece and (as I found out today) the hanging system.

* I sent thank you notes with offers of additional work to the organizers the next day.

* I got an invitation as a result of the reception to join a group of artists planning a show in October in Tubac (a major arts mecca in southern Arizona) and attended the organizational meeting today.

* This show will be October 22 in Tubac, called Anza Energy. We’re putting about a dozen pieces in the show. And…..

*One of our marbled pieces, Ocean’s Bounty, may be the piece on the main poster for the show, and…..several of the pieces – if they don’t sell – will probably go into a spa resort as part of a water show in Tubac, and….one of the galleries whose owner is also participating, has a couple of our pieces now in his gallery as part of the publicity about the Anza Energy show.

So……get out there and do the work – your art and your marketing!!

Once again, great stuff on line this week. I actually lost a bunch of hours last weekend on YouTube. I found the video below, and that led to another, and then another…I stopped at “Slumdog Price is Right.” The amount of creativity out there – that people are willing to admit to – is staggering.

On to what I’ve found this week: Great photos from World War II – Lest we forget….images from World War II

Thinking about making a book? Contributing a book? Here’s really good advice from Joanne Mattera Art Blog. What about ne-time use of your images? There’s a lot of good information in here about points I hadn’t considered.

THE. BEST. PARODY. EVER. Especially if you know the music to West Side Story…..

Boy, have wedding invitations changed! Here are 50 Stunning Wedding Invitations – I love the “wheel”!

Via Alyson Stanfield’s Art Biz Blog comes this article of “speed dating for artists and retailers.” This is a really cool concept – check out the article – and successful.

Fine Fine Art Studios Online comes a timely article on doing your art inventory – something on my to-do list for the next month.

From Rayela Art comes a review of Hand/Eye Magazine. Wow – that is definitely on my subscribe list. I agree with Rachel’s comment about wanting to have something in your hands to admire, even though you can see some of the same things on line.

One of my favorite artists is Chris Jordan, who does a series called “By the Numbers: Portraits of Global Mass Culture,” which points out environmental facts in an “in your face” piece of artwork. This is his “Whale.”  Go to the site and zoom in – Depicts 50,000 plastic bags, equal to the estimated number of pieces of floating plastic in every square mile in the world’s oceans. It is an amazing piece of work. On the one hand, you are stunned by the statement, and then when you zoom in, you are horrified as each plastic bag becomes noticeable.

From Happy Place, Brilliantly Smart-ass Responses to Completely Well-meaning Signs.

And finally – the really critical stuff we should have learned in math – from The Oatmeal:

  I did a lot of thinking about organization and related business aspects during our trip to San Diego (hence the picture). I had my big notebook with me for major planning, and I keep a small notebook in my purse for sudden ideas and strokes of genius (yes, there have been some…).

  But man, there is a lot to this organization, especially if you don’t want it taking over your actual art work. I am slowly making progress in a number of areas, but I have to give myself a break and realize it’s not going to all happen at once. The important things – growth in blog visitors, more art being created – and more sales – are all starting to happen. It just takes time…and organization.

So herewith, my latest attempts, based on Action 3 of Alyson Stanfield‘s I’d Rather Be in the Studio! I have read ahead in other actions, and I am making slow progress, but for me, I need to also complete each piece. That’s one of the biggest challenges I have found – not trying to accomplish a zillion things and making small progress but having nothing completely finished. Comes from years of multi-tasking in teaching and directing theater.

Action 3 looks at routines. Here’s an interesting thing I’m finding. In the past when I read a book (and I’ve done many), I usually skip the exercise part – figure I’ll get the most out of the reading and then move on. But I never really make any improvement. So part of my promise to myself in buying new books and art materials is that I WILL USE them. Does make a difference.

Routines: Every Day

* Sew (I have been VERY GOOD about this!)

* review goals (yup)

* comment on other blogs (kinda)

* send at least 2 tweets (nope)

* upate fan page (kinda)

* work on newsletter info (nope…..some kind of block going on here….)

Routines: Every Week

* accomplish 1 action (yup)

* Etsy marketing and new items added to the store (yup)

* review organizational notebook for progress (yup)

* add connections to Linked In (yup)

* get caught up on email (yup)

* take care of at least 3 loose ends for actual art making/sewing – like getting bindings finished (pretty much)

* work on licensing collection (not yet…)

Routines: Each Month

* read magazines at Barnes and Noble (yup)

* send newsletter (ABSOLUTELY DEFINITELY THIS MONTH)

* new work photographed (yup)

* visit two galleries (yup) – and a show in a week!

* check on affiliate income, etc. (yup)

Routines: Each Quarter

* complete at least 2 licensing collections

* set new 100 day/Season goals

*look ahead to holidays for Cafe Press

* add a new affiliates

We’ll see how this quarter goes. I’m happier with this organizational than when I tried to delineate my marketing on a day by day basis. Then I felt guilty if I didn’t get everything done each day! Here’s Alyson’s book – I HIGHLY recommend it!

It’s Monday again….and it seems like all I did was read, look at emails, and set up buttons and the like. This is the “time-sucker.” So my goal for this blog post is to try and identify what needs to be done each week for marketing and set up a kind of calendar to work with.

This is what I’m dealing with: Ebay, Etsy, LinkedIn, Facebook, Twitter, Cafe Press, Zazzle, newsletters, a website, lynda.com, flickr, and a blog. I am trying to avoid doing all of this every day, because nothing else seems to get done. I’m brainstorming as I write, with the hope that by the time this post is done, I will have a plan.

Ebay: hubby handles almost all of this, including postal trips. But…if we are going to increase sales, we need more product, and I would like to help with the actual marbling. So…..marbling weekly. I do need to update the About Me page…..

Etsy: the bulk of the organization is done. But…I need to be adding product on a regular basis, which means I need to keep making things. It would be nice to have one new product up each week, if not more often. One of the goals this week is to add some of the major artwork (even though I don’t expect to sell it on Etsy, it is more exposure) on the site, as the pictures are redone. I want to continue with the circles marketing, which, if I have enough products, could be done every day – 15 minutes for this. Plus, I need to keep working…….

LinkedIn: profile is done, and I have registered for several groups for business. I have found already difficulty in keeping up with reading emails each day from the groups and have already deleted one group. This week I will determine which groups look to be the most advantageous. I also need to complete the setting up of a profile of artwork.

Facebook: I read this several times a day. I have a fan page which needs serious work, as well as Art From The Heart, which is to support healing art after the Tucson shootings in January. I have added FB buttons to my blog and this week to my website. I have read the Terms and looked at all the privacy settings. I also went through the photo stream stuff for FB and fixed photos for both the personal and fan page. I need to really think through what is going to happen with the Fan Page.

Twitter: I am finishing a class from lynda.com on using Facebook and Twitter for business, and I highly recommend the site. For #25 you can choose different trainings all available for a month at your schedule. I picked up all kinds of little tips, most of which have already been implemented. But….and this is a BIG but….the time for tweets and what to tweet. By syncing a lot of the programs, my blog appears on Twitter, FB, LinkedIn, my tweets appear in a couple of places. I don’t think I can go further with this – the tweet button is on the blog and soon to be on the website. This is one area that needs some serious scheduling. Since I use TweetDeck (which is free…), I can schedule and keep track of who’s following and what is getting retweeted. So…I’m going to use Sundays for scheduling business tweets for the week, and I will look through the twitter feed once a day to see if there’s some good stuff to retweet.

Cafe Press: I have a site, a free one, so I am limited as to the number of products I can put up. I haven’t looked at this in several months and it needs serious work. To have a store isn’t much money each month, and I could have a lot more products available, but the issue is marketing and driving people to the site. I have some great digital stuff already to go, and I need to start planning around the holidays, reading about marketing through Cafe Press, and so on.

Zazzle: Ditto for Cafe Press……both are not a high priority right now.

Newsletters: oy, it’s been months since a newsletter went out, and I have all these contacts where nothing is happening. I used Constant Contact last year for a few months, until I couldn’t keep up with the demands and school at the same time. I was happy with it, but disappointed that not many people actually read it. I need to go back to a newsletter and offerings at least once every three weeks, and more during the holiday seasons. I need to check out Mail Chimp, which is free, and I have heard people have good luck with it. I’ll try and make this a priority this week.

Website: Most of the changes to the website have been made by my wonderful web lady Suzan. I need to get a couple of buttons set up, and then do something about newsletters and contacts. I also have some pages to add on Digital Marbling (TN), and I need to evaluate “print on demand” for artwork. This is a “need to think about” topic…..

lynda.com: I have until Friday to finish my month of training. I still need to finish Twitter, and I want to get the html newsletter course done. I am not going to continue with Dreamweaver because it isn’t a priority.

Flickr: I have photos up, not all of them with copyrights, and there is a class on lynda.com if I have time. I’m not really sure what I want to do here….

And finally, my blog, Marbled Musings. I went a bunch of months with no new writing, and I’m at maybe three times a week. I need to get back to at least four times a week, and eventually every day. I have plenty to write about…and I need to stay up with my Google reader – as well as comment more on some of the posts. This is probably the biggest area for marketing that I have to schedule.

Weekly:

* Marbling fabric

* Work on Etsy products

* Sewing and other design

Mondays:

* Add Etsy product

* Add Etsy circle information

* Read newsletters from LinkedIn groups

* Read Twitter feed

* Blog post Monday Marketing

* Google reader and at least three comments

Tuesdays:

* Add Etsy circle information

* Read Twitter feed

* Blog post Top Ten Tuesday

* Google reader and at least three comments

Wednesdays:

* Add Etsy circle information

* Read newsletters from LinkedIn groups

* Read Twitter feed

* Blog Work in progress Wednesday

* Google reader and at least three comments

Thursday:

* Add Etsy circle information

* Read Twitter feed

* Blog – Thursday Thoughts

* Google reader and at least three comments

Fridays:

* Add Etsy circle information

* Read newsletters from LinkedIn groups

* Read Twitter feed

* Blog Photoshop Friday

* Google reader and at least three comments

Saturdays:

* Read Twitter feed

* Blog posting on Specials

* Google reader and at least three comments

Sundays:

* Read Twitter feed

* Schedule Tweets for the week (i.e. Etsy, Ebay…)

* Blog Sunday Stories

* Google reader and at least three comments

Goals for next week:

* FINISH LYNDA.COM

*Update “About Me” page on Ebay

* Update Etsy products, especially note cards

* Evaluate how calendar is working

* See if buttons are added to the website

* Decisions on what will happen with the Facebook Fan page

* Long-term thoughts – what to do with CafePress and Zazzle

* Read and decide about Mail Chimp for a newsletter

* Spend some time thinking about what the website still needs….

Okay, I think I have a handle on this…we’ll see next week as I evaluate how the week goes. And…I’m taking some online classes!

Thoughts??

Another good week for making progress with marketing. Again, though, the thought about what’s enough, what’s too much, and what is just a time-sucker. Last week’s goals are here.

* I finished the LinkedIn course from lynda.com, and I got my LinkedIn profile set up, as well as joining a couple of groups to network. It was interesting developing the profile to work for both tutoring clients and building an art business. I still need to set up the visual portfolio for the site, but I joined a round robin of new people looking at each other’s Facebook fan pages, and as a result received some more “Likes.” Took time, but it’s done, and now I think just some weekly maintenance.

* I am part-way through the course on Twitter and Facebook, again through lynda.com, and I learned some interesting things. I read the Terms of Agreement (interesting…), checked all my privacy settings, changed the Twitter background, made some lists to make it easier to let people know about happenings. I still need to figure out my strategies for both the Fan Page and Twitter, so that’s on the list for this week.

One thing that is interesting in the way I work is that I can’t seem to finish one complete thing at a time. Maybe it’s the nature of the marketing process that you flit around, fixing/doing what you can at the time. I’ve gotten lots done on a bunch of things, but nothing really “completed.” Maybe it’s also because of the not-so-static nature of internet marketing.

* Defining my marketing goals: well, I have made progress on this, actually. I am carrying around a small notebook with the idea of jotting down some of the marketing ideas as they occur to me. I have about eight different headings at this point, and a bunch of ideas under them. But in keeping with trying to define what will be productive for me, a couple have “Goals?” as the only thing under the heading. I find I really do need to think through what I want to do, if I truly want to do it, and the best way to do it – something I’ve not done before.

* Figured out how to add Google Adsense to the WP blog…managed that okay – and I still have some money coming to me from Google……Now I gotta figure out why an ad is appearing in the middle of this blog post……

* Marketing the Etsy store through circles and additional contacts. And…sold some things on Etsy this week!

* I got new pictures taken for some of the items on the website. I need to work some Photoshop magic on them and then get them in place (which I think I can do on my own).

So it’s time for my goals for this week:

*Finish Twitter class and implement any changes and decide on a schedule.

* Start the HTML newsletter class.

*Check out Mail Chimp for newsletters. I’m very happy with my experience with Constant Contact – the company doesn’t have the money at this point to continue with their newsletters – but I LOVED the design they did.

* Set a plan and an update for the FB fan page, and start a schedule for it.

* Goals for the marketing plan in the following categories: newsletters, classes, and writing.

I also plan to finish the commission I wrote about on Saturday and do two table runners for my second mom – part of a larger commission I need to finish. I’ve got a list of projects to keep me busy through the summer!

It’s Monday, week four into retirement, and I’ve been getting lots of loose ends accomplished on the home front. But the biggest is starting to attack what I want to do in marketing the business. It’s probably a good thing I have been thinking on this, as I need to answer a very big question first – just what do I want to accomplish for Marble-T Design, as well as my personal art goals? I can’t really start marketing successfully and fruitfully until I make some of these decisions.

I have started a list of some potential galleries and shows I would like to enter, but I find myself asking “is that really the route I want to go?” I probably should have looked seriously at this a long time ago, but, hey, school got in the way. And since Marble-T Design is 17 years old and in a new phase, I should probably also consider what we’ve done in the past and what was successful.

We’ve actually been on line with our website since 1997. We were some of the earliest in e-commerce, without even realizing it. I went through a bunch of computer programs to get the original site up, starting with Pagemill. Eventually I realized I needed to turn the design over to a professional, and Saltwater Systems has handled that beautifully over the last seven years. And we had a much wider line of products available – close to 12 sampler packages. we did a lot more marbling in our large tray, as well as a lot more custom work.

So that’s part of the “thinking” I need to do. More large trays? More shows? More product? Classes and workshops again? Just where are we taking this business? I need to be honest in my thinking about the future. Marbling in the large tray is very tiring as we have gotten older, and with the price of cotton and carrageenan going up, prices will have to go up.

Whew…..that’s a lot of questions to answer. Once again, starting to write is helping me focus on the bigger picture. So I need to start….

What do I really want to do with my art and my business? I want to make art, no question about it. I would like to sell my art, whether it be on line or actually in some galleries. I think  I am realizing I don’t want to do a lot of shows. I do have enough on my resume to show the work has been accepted, but I will probably only look at two or three a year. As for the actual business, I want to be able to bring in a certain amount of money each month to help with traveling during retirement. I’m starting with the idea of $500 additional a month, and moving from there.

That means looking seriously at outlets. Ebay has been steady, but I would like it to do more. So we need to marble more pieces and packages. I have sold a few pieces of fabric on Etsy, but this needs to be seriously marketed. We’ve been selling on Ebay for probably 7 years and we have a good steady family of customers, but I want it to generate more sales.

I haven’t really looked seriously at marketing my work on Etsy, and I think with the TAFA List, I can make a good start. So I think at this point a goal for this week is to list potential products for Etsy and read everything I can about Etsy and The Textile and Fiber Arts List.

The other big thing is we are a sponsor for The Sketchbook Challenge for July, and probably for a few months after that. This will drive more traffic to our website, The Art of Fabric. This means getting the site updated and ready for additional traffic in July. So also this week is spending time learning Dreamweaver to take care of a lot of small changes that will update the site.

THIS WEEK:

Finish Dreamweaver class for making changes to my website

Make the changes to the website

Etsy products, increased Ebay ideas

Reading about Etsy selling and developing strategies

Reading through everything on The Textile and Fiber Arts List and developing concrete plans

I’m interested in the thoughts of those of you selling on line – favorite sites? Suggestions? Pitfalls?

Pretty much for the year I’ve been doing a Monday Marketing post, looking at what I’m doing and what I should be doing to build a business. Well, I think I’m done…with the posts that is, not necessarily with the business. I still have 18 months of teaching until retirement, and to do what I would like to do with the business just isn’t possible. There are not enough hours – and energy – to do it well, at least accordsing to the internet business gurus.

So I’m done with major marketing. I want to design, to quilt and sew, to fondle my stash, to dream up new ideas. I have to take the pressure off myself to have more to do when I get home from a tiring school day. Selling out (bad pun, I know…) – I finally don’t think so. I need to be done with the guilt of not getting more tweets to get sales on Ebay. I need to be done with the pressure to write all the time – I just like to write. I need to be done with looking at bottom line, which isn’t going to change all that much. I need to be done trying to make it with the Big Girls in the world of quilting. I need to be done with blogging courses and affiliates and trying to make big bucks.

My foray into entering quilt shows ain’t workin’ well. I don’t need to be beating myself up when something isn’t accepted. I sure don’t need to be comparing myself to so many other amazing artists and complaining about the “fabric ceiling” and my quilts not being accepted. I quilt and sew and design because I want to, I need to. Who knows where my thoughts and energies will be in 18 months. I do know they will be focused on a trip to Paris and Venice, as I’ve already started planning. That’s important…extremely, as age is creeping up and darkness is creeping ever so more into the good eye.

I like writing, I like sharing what I’ve learned and the occasional interesting thought. I like teaching, even though I am ready for retirement. I wouldn’t be surprised if I try to find a way to stay in teaching with consulting. So as I’ve said before, teaching will continue to be my main creative outlet, my “art” for the time being…and maybe even longer.

I’ll still tweet occasionally, put fabric in Ebay, maybe add some things to Etsy, try some goodies in Cafe Press and Zazzle, and the like, but sewing machine and ideas, here I come.

We survived the art show on November 20, but barely. We were so well organized: we showed up at 7 and were set up by 7:20 – that’s what happens when you’re married to Felix – all that preplanning….By 9 AM I was thinking we weren’t going to sell anything. We were next to the bottlecap framed pictures on one side and the painting on stone guy. Now I don’t think I am an art snob, but I gotta tell ya, this was not the venue for us.

First, this event was scheduled the same weekend as one of the two Museum of Art art shows each year. That right there was poor planning, and our numbers in attendance certainly reflected that. Also, the main show for March at an exclusive guest ranch hasn’t even been scheduled yet.

Secondly, the people who came wanted crafty things, not art cloth and digital pictures and art quilts. The other woman who had quilts was selling them off as people were making her offers below her prices and she was accepting them. Not what I want to do.

We made basic expenses, not anything else…a few bottles of paint. It looks like it is back to gallery searching for us as a venue. Which ultimately is fine, as my work is too valuable for me to just give it away. That said, I do feel like all the work packaging is going to pay off. I am much more pleased at how we presented – and wrapped – items.

Now for the great idea….a few weeks ago Alyson Stanfield of ArtBiz Blog did a great post on saying thank-you to our collectors: Gallery Space Available, Upper Right Corner. Send your mail out with a stamp of your own making, advertising your art or your business. What a great idea! Zazzle allows you to create all kinds of goodies with your artwork, but I think the stamps is just a fabulous idea. Below is an example, using a piece of our marbled paper. This is definitely on my list of things to buy, as I believe in writing thank you’s for all kinds of reasons.

Everything comes back to packaging in all its forms. We think about the big pieces that are our art work, but let’s not forget all the little things, like ribbons on packages (ours are marbled), thank-you cards (ours are digital marbling images), and now stamps.

I’m curious….what are some of your packaging and marketing ideas?

More packaging ideas:

It’s the Packaging, Stupid

Packaging, Part 2

This has been my latest project. Rachel of Rayela Art does an amazing job, having only started this in February. Members include working artists, textile businesses, galleries, suppliers and other fiber/textile people. All have an established web presence. Our common connection weaves us together: a love for textiles and fiber art. Getting this together was not an easy task…biographies, store links – there is a LOT of thought put into developing this, and the site is getting a lot of viewers.

I’ve been analyzing all the various areas where I have a presence – some stronger than others. There will be an Etsy group on the Textile and Fiber Art list, and I am looking forward to being mentored, as I need assistance in creating a good Etsy shop. My current shop has a dozen items (as of tomorrow night), and part of what I was stressing over was creating new work just for my Etsy store. Well, duh – it occurred to me that I could list some of the work from our website that gets admired, but no one thinks to buy. So we shall see……

Now along with this was getting the connections to Twitter and Facebook and the Facebook fan page…all of which require time. It’s a good thing I have some basic computer knowledge and can find my way around the web and individual sites. Some just aren’t as intuitive as they could be……But I think Facebook is now linked to my blog, my networked blog, my Etsy…..

I’ve just begun to look at ArtFire as another outlet, but I need to read about that more. I can’t add widgets for Cafe Press and Ebay because I am still using just the free listings for Cafe Press (limited items) and weekly auctions for Ebay. I know you have to spend money to make money, but a store on Cafe Press and Ebay costs additional….need to make good use of marketing dollars, as we still need to buy supplies to continue to make art to sell in these various outlets.

I did enjoy yesterday – spent the majority of the day at the computer, working with Photoshop on some new images, writing bios, and looking for a pic of hubby and moi for the TAFA site. Those of you who know me know it’s not really a current picture, but it is a good one!

Had a great time doing all this yesterday, and then it’s always coming down to reality when Monday morning hits and it’s back into the classroom. I also got the new newsletter out – special on Sampler Package 1 – 20% off….check it out – perfect for collage, mixed media, small quilt projects….

Didn’t get to read my blogs this weekend, and I miss knowing what people are up to. But I do have some good stuff for tomorrow’s post on the Top Ten on the web this week. Stay tuned for Wednesday with unveiling of two pieces that are either home from shows or aren’t traveling to any at this point.

Make art this week! Tell me what you’re working on!

It’s Top Ten Tuesday again….seems like it was just a day or so when it was Tuesday…that’s what happens during the school week – time usually goes so fast! Some interesting stuff this week gleaned from the blogs I read each week. Enjoy!

The Top 75 Art Blogs – some interesting stats here  -I am hoping to discover a couple of new ones to read.

Alyson Stanfield of ArtBiz always has great ideas and hints on her blog – this one in particular – photographing your art on  a wall so potential buyers can see what it would actually look like.

Tara Reed at Art Licensing asks the question Do You Need a Password Protected Portfolio? Something I had never thought about, and it’s certainly worth pondering.

BBC has done some spectacular work on the planet and the environment. We were enthralled with Planet Earth and then fell in love with Galapagos. This site has some amazing photography.

I am rapidly falling in love with Daily Grommet. This time it’s heated or cooled stadium seats…..

Dumb Little Man – once again so much stuff I never knew existed…it would have bee wonderful to have had this note-taking ability when I was doing my thesis (as it was, thank goodness for word processing…).  Eight Awesome Tools for taking notes.

I love Vicki Welsh’s dyed fabrics. She posts some incredible designs and combinations of colors. Hop on over to her blog ad then her Etsy shop.

The Best Article Every Day has at least one bonus each week that I love. This one is about the poster at the bottom of the article….which I particularly loved this week, as it seemed like my algebra students didn’t really want to do any math this past week.

I am slowly becoming a fan of science fiction movies, and I must confess a Trek fan for a long while (although not as obsessed as I probably could be…).  Also from Best Article Every Day, 5 big budget films that understand actual science.

And again from The Best Article every Day – 25 websites to download free photos. We all need this for our blogs. Send me some good stuff to surf!!!