Posts Tagged ‘marketing’

It’s been interesting keeping up with the web, now that I am back at school full time. This weekend I had a chance to get caught up with my regular followers, and once again some really cool stuff. Enjoy!!

The Textile Blog had three really cool things this week….I am fond of William Morris prints, especially some of his flowers. This one just seems to have some really exceptional symmetry. I love the colors, the repetition, the geometry – everything!

Next is Owen Jones and Horse Chestnut leaves, from The Grammar of Ornament. These are so different, simple yet complex in design. These are just visually pleasing to me.

And still from The Textile Blog, some tapestry work from the 19th century that is very “quilty.”

If you haven’t been reading the Textile Blog, its concentration is “Among the subjects covered are printed, woven and knitted textiles, as well as rug, tapestry, quilting, embroidery, lace, and basketry design. It also includes a culturally diverse approach to the history of textile design across the globe.” And there are contemporary designers also features.

I loved The Good Earth by Pearl Buck. Born in China of missionary parents, she spent a lot of later years in Vermont. When I was surfing concerning another book, I came across this one:

This is the story of Buck’s early years in China, and her parents seem typical of missionaries at the time. I want to read this, and then revisit The Good Earth yet again. I read a lot about China, modern and ancient. A year ago I read a woman’s story of her, her mother under Mao, and her grandmother as a concubine before the revolution. Really a great story by Jung Chang called Wild Swans .

I don’t read a lot of education blogs much any more, but The Fugleblog caught my eye. Here’s a teacher incorporating all kinds of technology into her art classes, and I would love to learn some of this! Check out how she gets the kids involved in building on an art lesson.

I am exploring Spoonflower‘s print-on-demand fabrics. I had designed some possible fabrics here, and then two weeks ago I took advantage of their free swatch day. I wanted to check out the quality of cotton, plus see how my design would look. Well, I liked the quality, but I learned that my design was way too intense to translate well into fabric. I need to do some more work on that. But in Fiber Focus, there’s a tutorial on creating your designs to print at Spoonflower. Here’s one as an example:

This is a complex design, and yet it’s much simpler than what I had, as you can see if you check the previous blog post.

Alyson Stanfield at ArtBizBlog has yet another helpful tip: promoting your art in Slideshare. This looks to be another way to have a portfolio on line.

Well, only seven – I lied. I’m pooping out, and it’s only Tuesday…gotta go mark papers……

It doesn’t look to be smooth sailing for this year at school, with an extremely difficult class of students. After a very upsetting day and a really rotten mood, I read through Facebook to find a collection of dances from movies. I watched it twice, it made me feel that good. Then I went to my guilty summer pleasure of So You Think You Can Dance and watched Alex Wong with some ballet clips and his amazing hip hop.

I feel lots better. I’m still grumbly, but the mood has broken somewhat. I can watch great dance, listen to amazing music, read a great book, and look at some amazing art and feel so much better. I think the only thing that is going to save me this year is working on fiber art as many evenings as I can. Then I can focus on the stitches and the design decisions and forget about unpleasant children who don’t realize how many people in the world would give anything for a free education. (Okay, political rant done….)

That said, I finished up last night on the bamboo piece and got the jpgs sent on their way. Here’s a sneak peek:

I am very pleased – now to go start something else….

I haven’t done Monday Marketing since sometime this spring, as I have been so busy with school. Now I feel like I can get back to my Monday schedule and plan my marketing for the week. These suggestions are from Art Marketing 101, in an email a while back.

1. Continually contact people
Make it an aim to call four people a day—whether they be new prospects or current clients. It’s guaranteed that not only will you become quite good and efficient on the phone, but your business will flourish. Clients are the mainstay of any business. To call four people a day could take 15 minutes. Don’t make them long conversations; in fact, they should be short, with a specific aim in mind. You could ask for referrals, invite the person to visit a future opening or exhibit, invite him to your studio to see your new series of work, thank her for a recent purchase. Be creative!
Add to this list four post cards and you have eight contacts a day to get a total of 40 contacts a week! If you try this for two months, you will be amazed at how your sales increase.

So I have a four-year-old mailing list from our website, and we have decided to reactivate the site and sales off the site when we get back to business the end of June. In the meantime, I had marketing postcards made so that as we visit galleries on our trip, we can leave information. The business cards will get added to our mailing list.
2. Follow-up
Not only do successful artists follow up after they send out a portfolio, but they follow up even if they receive a rejection. This means that they send out a postcard with one of their images on it, photo print, announcement of an exhibition, whatever it is—at least every 6-12 months to all prospective clients and galleries and to former purchasers. The rule in direct marketing is: you must contact people three times before they respond! As an artist you won’t have a huge mailing list; it will be quite intimate, perhaps 100-400, so the cost to do a mailing is not overwhelming.

And…we re taking our portfolio with us, along with fabric, something we have not done in the past. In this way, we can also get business cards, as well as make some potential contacts.
3. Use innovative marketing
Successful artists are always thinking of innovative ways to market. They are willing to take a risk if they feel a new idea might work. For instance, new places to exhibit—an orchid show, an interior designer show, a real estate show, a music conference, a sci-fi convention—whatever they think might work for them! Presentation is always consistent and top-notch, of course.

One of the reasons we go gallery-hopping it to get ideas for display, innovative approaches, unique ideas, as well as talk to other working artists, especially now about the economy. And I am amazed at how many times I see something that I could apply to the marbling.
4. Press coverage
Successful artists consistently receive press coverage. Although she might not get direct sales from this press coverage, a successful artist knows that in the long run it means many people see her name, artwork and progression over the years. This means a lot to potential buyers. It also means that the newspaper/magazine approves of you. Name recognition is of the greatest importance in any business.

I need to look at this in July and send some press releases. I have a couple of ideas I need to pursue. so we’ll see…
5. Long-term goals
All the successful artists I know have had long-term goals. This means they did not make it overnight. They planned and strategized and suffered to get where they are today in the marketplace. They never gave up. They knew their aim, and they knew there would be down periods, as in all businesses. Aims and goals are the mainstay of any business. You are in business, and you must have a business attitude to win at marketing!

I do have several pages of goals, and even with full-time teaching, I have been able to chip away at them. I’ve been saying if I could have a couple of weeks and spend four-five hours a day, I could see some good success with the business. This is happening.

I’m interested in your feedback. What are you doing to increase your marketing lists and contacts? What risks are you taking? How are you managing your goals?

Art Marketing 101