Posts Tagged ‘StashFest’

Trying to get caught up on all the endless marketing things to do…..I took a look at the Etsy store and updated what was needed, pinned a bunch of fabrics (until Pinterest wouldn’t take them), tweeted them, and renewed a few expired listings. Most of the Etsy work has been turned over to hubby. Now we need to increase our sales!

Also got some pins and tweets up regarding ebay, so we will see the difference in hits and if there are any sales. When I do this on ebay, I usually tweet half the items so I can see the difference in traffic and if it leads directly to sales.

The crunch is on to prepare for StashFest at the La Conner Quilt Museum in April – we are marbling more, and we will soon get into gear for twice a week. We plan to set up our really large tray in mid-February for larger pieces and special orders (we have a couple in the pipeline).

Fabric of the Month of January is up on the website, as well as a special offer for subscribers in the newsletter. We’ll see if this leads to some sales.

With the end of the month on Thursday, I am curious to see just how I did on my list of goals for January. I know there are a couple I won’t get to, but maybe……I will have a lot of time on Wednesday and Thursday, so maybe……

Upcoming: 2 potential book deadlines, where our fabric creations will join others; Martha Stewart Weddings mag to hit the stands with our ribbons spotlighted; possible licensing in the works with some of our patterns…and that’s just through March.

How’s your marketing going?

Our first update is of a brand new calendar from The Textile and Fiber Art List, Muse Moments. This is available in the tafashop on Zazzle. It’s a wonderful collection of some of the many (over 430) artists around the world and the work they do. We happen to be the month of July.

Rachel, our wonderful creator and inspiration, has also designed a second TAFA calendar, this one showing different artists in their studios. Money made from the sale of the calendars helps to fund the development of what is becoming the go-to place for fiber and textiles on the web.

Also, Martingale Publishers are having a sale, and included are ebooks of the patterns of Lois Fletcher. I met Lois in Houston in 2002, and we created a series of fat quarters for her for use in her Spring book. It was quite enjoyable to see how she utilized the marbling throughout the book in her various patterns. I still absolutely love the marbled butterfly she created.

Handmadeology is announcing a new market opportunity today, January 3. From the website: “Today, we  launched  our own market by leveraging Meylah’s marketplace technology. This partnership will super charge marketing for creative businesses and support all the creative community, giving sellers new ways to market their products through online and social channels.  We are inviting sellers across the creative community to become part of Handmadelogy market.” It’s worth checking out, which I will be doing in the next few days.

We will be participating in StashFest again this year. StashFest is a fund raising event for the La Conner Quilt and Textile Museum. Dates are April 6 and 7. Look for marbled silk offerings this time from Marble-T Design.

It’s the third day of January, and I have just started organizing my ideas and goals for this year. So far we are seriously off to a great start!!

Still a pretty fallow week in terms of getting things done. I am slowly plodding through some projects to eventually go up in the Etsy store, but i’m not really thrilled with any of them. they’re good, but not wowzers, to my thinking.

Anyway, in terms of marketing, we were asked again to participate in StashFest up at the La Conner Quilt Museum next March. Last year we said yes because we wanted to go on a trip to an area we’d never been before.  This year we knew we had to make a very pointed look at the expenses to make the trip. So if you’re thinking about doing a show and never have, here’s the process we went through.

One, we knew from our record of expenses last year (we wrote down EVERYTHING in a notebook for the whole trip, complete with every receipt) that Seattle and back to Tucson would be $3000. That’s accounting for the five nights free on the road, between friends and freebie points toward rooms. That’s gas, rooms, food, admissions, some gift/art buying. Not a whole lot of extravaganza, but the whole trip back through the Oregon Coast was part of the enjoyment of the trip.

Two, we had a new percentage cut to work with this year. We would get 65% of what we sold. If we sold $6000, we would get $3900. that would cover the expenses of the trip, but it wouldn’t cover what we would need to lay out for expenses to make the fabric. We looked at what we would need to have in inventory to take $6000 worth of product up to La Conner. Once we had this inventory, we cost out supplies, which came to about $3000. Marbled fabric has a very low profit margin….and this would mean every spare piece of change would go to supplies, with no additional trips between now and March.

Three. we based our new inventory on what we learned last year. New, deeper colors, especially grays. Lots of specialty fabrics, as they were a last-minute addition to our inventory, and we sold out in lass than an hour. Pattern kits using marbled fabric. Ribbon and silk flowers. Based on our experience last year, we had a good idea of price point. Our basic cotton fat quarters need to sell for $8. We could have sold a lot more last year if price and color choices had been different.

Four, up-front expenses would be everything, and about two weeks after the show before we would receive our monies. That’s $6000, up front.

Five, hubby is facing some surgeries this fall, one of which is very up in the air. We didn’t want to commit and then have to back out of the event.

As much as we want to do the show, all of this added up to our saying we couldn’t participate. We were bummed, as we had a great time last March. So we emailed our regrets…..

…and got an email right back inviting us to send up fabric that a volunteer would sell for us. As much or as little fabric as we wanted. The organizers knew with the new percentages that it probably wouldn’t work for us, but they wanted our fabric anyway.

Absolutely! This is something we can definitely do. Now there are a number of things to consider:

1. Shipping costs to and from, approximate amount of inventory

2. What gets sent to support the fabric – a few less quilts, more business cards and care codes, specific instructions, a revised portfolio.

3. Time line for creating, and deadline to have everything completed (March 1, ship March 15….)

I’ll keep you posted.

…yep, a day late…..which is how life seems to be going these days. I think I’ll be off by a day this whole week……Anyways, marketing for me has been sloooooooowwwwwww. Ideas are at minimum, and the online outlets seem to be sluggish, to say the least. I got really waylaid the last two weeks in June, so I haven’t amped up the marketing plans again. I have, however, been creating, so that is on the plus side. Hopefully I will have pics up for Work in Progress this week…..

I have been figuring out the new auction site Tophatter. I am selling a few fat quarters each week in the fabric and textiles auctions. It takes a while to learn the ins and outs, especially when it comes to “stand by,” which is where us newbies seem to get scheduled a lot. It has been hard getting regular auction slots in auctions on gifts, artisan, and the like. The one thing that seems tough is there is SO MUCH jewelry. Supplies seems like a natural fit for the marbled fabric, but because it seemed to be nothing but jewelry supplies, we now have craft supplies, and fabric/yarn auctions. The number of auctions each day is growing, and specialty auctions are getting added. Fortunately I have sold enough now – and hopefully will continue to do so – that more slots will open up for the holidays. The “chat” folks are very helpful getting you started. Here’s a snapshot of my seller’s page:

My regular times on Tophatter are 11 AM PDT on Tuesdays, 11 AM PDT on Fridays, and 12 noon PDT on Saturdays.

In other news, some amazing chiffon, silk, and ribbon from the marbling tray. I expect the pieces to go up in the Etsy store in the next few days. And…we have been invited to go back to the La Conner Quilt Museum for their next StashFest next March. We’re running numbers this week, but we’re excited about being asked back and the new possibilities. So stay tuned!

It’s been a week since we got back from Seattle, and we’ve been busy doing a lot of catch-up and ordering of more fabric and paints. There were quite a few lessons from the event, most of them good ones.

First, we didn’t make all our expenses, with  the cost of the trip. But we did make enough to cover all the supplies (fabric, paints, bags, etc). We knew we’d be going for a vacation, so there was a certain amount we wanted to be able to make – at least the cost of preparing the stock, which we did. But we had a fabulous time. You can check out pictures from the StashFest here.

Second, next time we will bring up more than just cotton. We had originally planned on other fabrics but were talked out of it, since this show was being geared specifically to quilters. Out specialty fabrics that we did bring went very quickly, with lots of requests for more.

Third, bringing all the quilts (even though we worried about them being stolen from our car) was excellent. One of the results is we need to bring up a lot of unpolished satin next time, as that is what all the big art quilts were made from. The traditional quilts were a hit, as people could see how small pieces of fabric could be used in traditional blocks.

Fourth, we did get a good mailing list, and now I am really committed to getting out the regular newsletters. I set people up as a separate group, so when StashFest rolls around next year, they can get separate emails.

Fifth, I definitely have to get a garment from marbled fabric for me to wear at shows. That’s another whole audience to reach.

Sixth, lots of good connections, including two new commissions. We really loved talking to people, and the article from the National Quilting Journal was great to show the marbling process. There definitely are some things to change in the overall portfolio set-up.

Seventh, we had a chance to go through the quilt museum, and there were two great exhibits. Larkin Van Horn curated one called Deep Spaces, with some really gorgeous pieces. Carol Taylor had her “arc-i-texture” series, and I enjoyed seeing some of the other things she did with that technique. If you get to the area, check out the La Conner Quilt and Textile Museum. The building is amazing, and the people are just great.

And there’s probably lots more, but the marketing is ramping up again, so I definitely plan on capitalizing on our first really big event!

Here’s a great article that I’m going to file for after April. From Joanne Mattera’s Art Blog comes “Do It Yourself.”

What a great list of ideas to jump-start our work. I particularly like “Give yourself a residency.” I could use concentrated time to work on some new projects, but the reality is that I can’t do anything until returning from StashFest in April, and then potentially moving. BUT…if the move happens, then I have a studio space ALL FOR ME……

Alyson Stanfield, as usual, as a great post on what to do after an art piece is finished. Sheesh, you would think by now I would automatically do those things!! 15 Steps to Take After Completing Your Artwork. I have been really neglectful under documentation, and this past week at the Road 2 California quilt show, I picked up software that will enable me to document all my work (and do some passive income as a result….). I will keep you posted on the results.

 I did get a lot of loose ends accomplished over this last week and weekend. My TAFA site profile  (The Textile and Fiber Art List) is finally complete. My Etsy store is restocked with fabrics. We continue to marble for StashFest in Seattle (actually in La Conner, WA) in April. If you read my “Brain Dump” posting yesterday, you know I had a HUGE list, but little by little, I am whittling it down.

My Visions entry is due two weeks from today. I am ALMOST done the quilting. The blocking, facing, and final embellishments shouldn’t take long, once I finish shading all the GD rocks….If there is a major move in our future, one entry will have to wait – probably Fish Follies, since I really want to enter a piece ion the SAQA show “I’m Not Crazy.” We should have some information this week about a possible move. I also updated to the Facebook Timeline for my personal page – still need to wait and see what happens to the business/fan pages.

Now from Alyson comes 19 Art Documentaries You Shouldn’t Miss. Oh my goodness, there are gems here, and many I know nothing about……I’m going to be busy, between these and past episodes of The Quilt Show. I highly recommend Rivers and Tides about Andy Goldsworthy if you’ve never seen it. Refreshingly wonderful. Consider this a different kind of marketing!

And…a last-minute video on selling art on YouTube….

What have you done to market yourself this past week?

Not a whole lot of pictures today, but a whole lotta work going on.  We are in the process of marbling 400 fat quarters for StashFest the end of March. This is a fund raiser for the La Conner Quilt Museum, and we have been invited to participate and sell our marbled fabric. Yay! So needless to day, there are a LOT of marbling sessions ahead of us. With hubby’s health, we are being very careful about scheduling the sessions. And…we are planning ahead. Counted the number of weeks we have, allowed for vacations, and started ordering LOTS of pima cotton. Hubby is really in the groove, and the fats are looking fabulous. We pulled out one of the marbling books and are going to try some new patterns as we work. Pretreat, alum one day, then marble the next….all our mornings are set aside for this. Plus, I can’t wait to get to the Northwest. It’s been on our bucket list for a number of years. and now it’s actually going to happen. So send me suggestions for things to see and do – and eat – in the Seattle and Portland areas. We’re going to save the ocean spots for another trip. We’ll be happy, us desert rats, with rain and fog and humidity!

Those of you in the Seattle area, mark your calendars for March 31 and April 1. There should be publicity hitting any time now in your area. You can check the Stashfest website for more information. Also, we are taking small quilts with us for display purposes at StashFest, so if any of you in guilds would like us to give a talk (and perhaps a demo), please let us know.

Now, along with that are several shows I have decided to enter. Some I have recent work for, but most of them will require the creation of new work. And I am so up to the challenge. The piece I am working on now, for a show deadline in February, is teaching me – and speaking to me – a great deal. I am thrilled with how it is turning out, and even if it doesn’t get accepted to this show, I know I have created something different, meaningful, and beautiful

Here’s what I’m looking at:

Visions – 2/13 (If I’m going back out there, go big….last acceptance for a major show – Expressions in Fiber – was in 2004. And if accepted, I’ll let you in on what prompted me to go for this.).

Art Pin-Up – 3/2 (12 x 12, very do-able, and no jurying….)

Fish Follies – 4/20 (?) (great acceptance rate over the last 6 years for fiber. This year I have a really wacky fiber idea…..it is Follies, after all….)

Tactile Architecture, Hands All Around – 4/27 (one piece is already completed….)

I’m Not Crazy – 5/5 (idea is sketched)

Pushing the Limits – 5/16

Pattern Base – book inclusion, June 12

And this is just the first 6 months. So I guess a goal for this year is to get out there and enter my work! Along with trying to set up two individual shows.

It is going to be an awesome year of taking chances!